Rakul Preet Singh and Curefoods join hands to launch Arambam

Rakul-Preet-Singh-Curefoods

Bollywood actress Rakul Preet Singh opened her first dine-in restaurant, “Arambam – Starts with Millet” today, at Madhapur, Hyderabad. The fitness enthusiast is also onboarding as the brand ambassador for Arambam.

“Arambam – Starts with Millet” was launched in collaboration with Curefoods, India’s leading F&B and cloud kitchen operator. Known for her commitment to a healthy lifestyle and nutritional well-being, Rakul with Arambam represents a shared vision for fostering healthy dietary practices and overall well-being. 

Present at the inauguration, Rakul Preet Singh stated, “I’m excited to open my first millet-centric restaurant in Hyderabad and as a fitness enthusiast, I am always looking for ways to consume nutritious food that also tastes good promoting responsible eating. Hyderabad is very close to my heart as I started my acting career here and I am glad my F&B venture is also starting here. Our unique and seasonal menu is curated around millet-based dishes, emphasising healthy eating without compromising on taste.”

The restaurant’s unique dine-in concept is based on the nutritional value of the grain. It promises an unparalleled dining experience with a millet-centric menu and is a tribute to the ancient grain that has been an integral part of Indian cuisine for centuries. 

Commenting on the launch, Ankit Nagori, Founder, Curefoods, said, “Arambam represents our dedication to promoting a healthy lifestyle and mindful eating.  We are thrilled with this collaboration and are looking forward to expanding into two more restaurants in Bangalore, and Chennai along with ten cloud kitchens this year.” 

Millets are a healthy source of complex carbohydrates and a good for protein and fibre too. This miracle food has so many benefits that the Government of India is promoting it to add much-needed nutrients to people’s diets. Arambam seeks to transform the culinary landscape by featuring the various health benefits of millets, for their nutritional advantages and environmental sustainability, while aligning to the Indian Government’s vision.


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