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SOCIAL brings in #LoveIsOffline for the Valentine’s season

Madhushree Chakrabarty February 11, 2021

SOCIAL has launched its new 360-degree campaign #LoveIsOffline for this Valentine’s season, to celebrate love responsibly. The last year has been a year of solitude and meeting our loved ones has only been possible digitally. But, as things are going back to normal, slowly and therefore the all-day café & bar chain SOCIAL is inviting its community to celebrate with their one-on-one experiences created especially for the season.

Under #LoveIsOffline, SOCIAL will host 32 community and programming events centered around food, art, and music across the cities, where it is present. To name a few of the events are Dance 4 Art – Dance Workshop at Noida SOCIAL, Salsa Workshop with Madras Salsa at Mount Road SOCIAL, Vinyl listening session – Drop the Needle at Versova SOCIAL, Mental Health & Relationships Workshop at Indiranagar SOCIAL, Be my Valentine – Crowdwork comedy with Vishal Tyagi at Sector 7 SOCIAL, Live performance by DreamSwitch at Sarjapur SOCIAL, and many more.

Explaining the thought behind the new campaign, Divya Aggarwal, Head – Marketing, Impresario Handmade Restaurants says, “Binding the community together is what we know how to do well. The idea for SOCIAL’s new campaign is simple: for the past year, we’ve been incessantly online. We’ve attended weddings on Zoom, gone on first dates via WhatsApp video, and tried to party at home with Houseparty. Now that things are getting better and people are meeting each other in the real world once more, we want to celebrate this feeling with #LoveIsOffline at your friendly neighborhood SOCIAL.”

The all-day café and bar have recently launched an all-new menu that offers dishes like Thalaiva Breakfast Tray, Shrimp Popcorn, Chaat Ke Gubaare, etc. And, the special offering for February 14 is a 1000ML concoction that can be shared by two people only. The concoction is made of watermelon juice, a LIIT mix, apple juice, pomegranate juice, garnished with edible hearts, and topped up with soda.

Nilesh Patel, Beverage Head (West) – Impresario Handmade Restaurants says, “This year, we wanted to give our patrons something special for Valentine’s Day using our iconic LLIIT. We’re launching the #LoveIsOffline LLIIT for one day only! It’s a 1000ML drink that tastes even better when it is shared! We’re also excited for people to try out our new food menu; we’ve launched 35 new ‘fun dining’ dishes across various cuisines!”


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