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Sunfeast YiPPee! Adds ‘Noodles in a Bowl’ Quik Mealz Option

Madhushree Chakrabarty November 20, 2020

Sunfeast YiPPee! has come up with little bowl of happiness, that has gone a step further with the introduction of Quik Mealz, a unique customer centric experience that offers noodles in a bowl.

Extending the Superior Experience

This noodles in a bowl format is a welcome change in the instant noodles industry. After undergoing a series of thorough trials YiPPee is finally launching the bowl format as it has met all the superior quality benchmarks that they had set.

Speaking about the launch ITC spokesperson added, “Innovation and differentiation has been the cornerstone of Sunfeast YiPPee!’s DNA since its inception. Be it the long and slurpy noodle experience consumers enjoy through our round block noodle or the recent launch of Quik Mealz in a Bowl format, every product offering is thoughtfully developed and is an extension of our endeavour to deliver superior experience to consumers. The recent times have witnessed an unprecedented surge in consumption of instant noodles while consumers have experienced a significant change in their day-to-day schedule with work from home is being an integral part of the new normal. Given the change in lifestyle, they are seeking trusted food options that offer variety, superior taste & convenience, sealed with the promise of safety and hygiene. With Quik Mealz, we are extremely positive about delivering yet again a distinguished instant noodle experience and are delighted to have added a new member to the YiPPee! family”.

Easy To Make Bowl Format

The bowl format makes noodles available in an easy to eat method which comes in a no heat escape bowl with a lid, ensuring a quick and easy preparation process. The superior format, coupled with delicious flavours results in a well-mixed and ‘tasty’ noodle experience in a bowl.

The new format is specifically crafted to suit the lifestyle of youngsters and kids who are always on the lookout of convenient options that don’t compromise on taste.

Consumers can now enjoy Sunfeast YiPPee!’s differentiated long, slurpy and tasty noodle appeal without much effort, by just adding hot water to a bowl of noodles. The thoughtfully developed offering – Sunfeast YiPPee! Quik Mealz is backed by extensive research and development, coupled with in-depth consumer insights, and will be available in two variants – Veggie Delight & Chicken Delight.

The Second Largest Noodle Brand 

Almost a decade ago, YiPPee started its journey as an instant noodles product that challenged the traditional concept of the industry which was lapped by the customers instantly. Earning their niche audience and developing a trust base amongst young adults, it became a 1300 core brand that it is today. 

With a growing consumer franchise, YiPPee! has consolidated its position as the second largest instant noodles brand in the country. YiPPee! also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen strong growth during the current year. The new bowl format YiPPee noodles are available all across India in all large format stores, modern trade and e-commerce centers. The Veggie Delight & the Chicken Delight  flavours are available as 70gms SKU priced at 45 and 50 INR respectively


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