Wendy’s, the world’s third largest burger chain is introducing a new menu with snacking options that will cater to consumers looking for a quick bite between meal times.
The delectable new menu consists of some delicious snacking options, for those looking for a quick bite. There are classics like the vegetarian Railway Cutlet – the nostalgic railway cutlet in a burger avatar and Railway Cutlet Wrap (Crispy Railway cutlet topped with a creamy onion & cabbage slaw grilled to perfection in a tortilla wrap).
For non-vegetarians, a new addition is a Crispy Chicken – a Crisp 100% Chicken patty topped with freshly prepared onion and cabbage slaw. The light Caesar Salad -a light salad with fresh greens sprinkled with garlic aioli, parmesan cheese shavings and bread crouton, is customizable and consumers can add a protein of their choice – paneer or chicken. As temperatures soar, the new menu also brings some amazing frosty shakes..
On the launch of the new value menu, Jasper Reid, Director, Wendy’s India said, “ We have expanded our menu, with these great new snacking options, that are just perfect for consumers seeking good quality light snacking options and are competitively priced as well. The new menu was developed after exhaustive consumer insight and research, is part of our strategy to strengthen Wendy’s as an all-day dining restaurant.”
Wendy’s was launched in India earlier last year with the first restaurant opening in Sector 29, Gurgaon followed by Sohna road and DLF Mall of India Globally, Wendy’s has more than 6,500 restaurants in 29 countries, including its home market.