Mr. Rikki Agarwal, Co-founder and Chief Business & Operating Officer, Blink Digital
Blink Digital is a full-service independent digital agency working in India. The agency boasts to have bagged multiple awards for its work including The Webby Awards, Clio Awards, The One Show, DMA Asia Echo Awards, The FAB Awards, Kyoorius Awards, Abby Awards, Campaign India Digital Crest Awards, IDMA & IAMAI Awards. Blink Digital’s roster of clients includes KFC India, Amazon India, GlaxoSmithKline, Intel, Johnson & Johnson, Nayara Energy, Hamilton, and Dream11.
We took a chance to chat with Mr. Rikki Agarwal, Co-founder and Chief Business & Operating Officer of Blink Digital about the advertising industry, and much more.
Q) What kind of services do you provide and how was the last financial year?
We are a full-service, independent, and International award-winning agency and majorly provide digital strategy along with which we also provide designing, communication, technology, media buying/selling, and film and video services #1 independent agency in India by Campaign Brief Asia was a recent addition to our list of awards. The last financial year was notable as we are organically growing at a CAGR of over 75%. Just last year, the annual turnover crossed was Rs 55 crore. We are one of the few digital agencies in India that have won Clio, One Show, and Webby.
Q) Being a digital agency, do you think the shift of the industry from offline advertising to online would lead to a hassle. Or do you think it’s otherwise?
Though offline marketing still has its value, digital media is the writing of the future of marketing. Given the fact that digital consumption is more convenient, this shift won’t really create much hassle as now most of the industry barring FMCG had already shifted to online and those who have been into traditional marketing are also strategizing to include digital services in their portfolio.
Q) How have brands reacted towards the pandemic? Has the revenue/ campaigns/ clients decreased during the lockdown?
The situation which was at the start of lockdown was different from what it is now, there have been phases in lockdown. Earlier, the businesses were struggling to survive that led to a downward graph in marketing expenses. However, as the businesses are getting back in action with the social distancing and lockdown norms, the brands have reversed their expenses machine and being more approachable towards campaigns and marketing now to stay relevant and engage with their customers. Brands have adopted the new normal to survive in this market. In terms of revenue, we have experienced a V-shaped recovery in this lockdown.
Q) When do you see the business going back to Pre-COVID 19 level?
The business has almost gone back to normal & expected a complete normal work-life by December.
Q) Do you think there will be a surge in advertisement spends as the festive season is around the corner?
Yes, considering festive are the important season for brands to grow their sales, there will be a surge in advertisement spends. Last year, we had seen 30% of growth in demand during the festive season. During this year also, we are expecting around the same number in demand.