Branding Edge is a creative strategy communication agency offering Reputation Management, Brand Management, Digital and Data Strategy, Influencer Marketing, etc. “We provide a strategic program to assist brands in discovering and telling their finest stories.” Responds Branding Edge when asked about their core strategy.
In an interview with MI, Rahul Tekwani, Managing Partner, Branding Edge talks about their growth outlook and core business strategy.
Q) How does Branding Edge Strategic Communication help in overall brand creation?
Rahul: At Branding Edge, we offer tailored strategic assistance in establishing a brand that stands out in the industry. We believe in a data-driven audience-first approach that enables us to make strategies that grow with time and transform conversations, tell stories as no one has ever told them, inspire creativity, and create work driven by impact and insight.
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Q) What is the role of creativity in modern communication?
Rahul: A brand is as good as its latest campaign. Many factors have played a significant role in brand messaging during the last two years, and creativity has helped many brands sail through this phase. Creativity is the soul of modern communication, as it helps set the brand apart, broaden its reach, make it more relevant, and help it stand out from the audience.
Q) What is your core business strategy?
Rahul: Our core is brand transformation, and it all starts with going back to the roots. To keep brand messaging authentic, inspirational, and accurate for the employees and consumers, we must first grasp the brand’s purpose, vision, values, and business goals. We provide a strategic program to assist brands in discovering and telling their finest stories. Our end-to-end narrative strategy successfully promotes customer narratives from start to finish in key growth areas, concentrating on human-centric multimedia content. A powerful brand story motivates and leaves a lasting impression on your employees, customers, prospects, and society.
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Q) How was the year 2022 in terms of revenue and growth?
Rahul: We don’t give revenue projections, but we have had a tremendous CY 2022, and the company has seen revenue growth of 4x from CY 2021.
Q) What is your growth outlook for 2023?
Rahul: As the next version of the internet unfolds, we are experiencing yet another transition in the digital environment. In 2023, our purpose will be to help the next generation of companies and brands understand the benefits of technological developments and position themselves at the forefront. We will also be investing aggressively in influencer marketing verticals and capital market advisory services, which are in great demand in the industry.
