AcneStar Face wash, in the first phase, has collaborated with a set of influencers for its new digital and social media strategy. The influencers are sharing the message loud to reach out to the target audience of AcneStar Face wash in order to increase market penetration and strengthen the brand’s presence across varied regions. With influencers like Akshara Singh, Aashika Bhatia, Shrenu, That Indian Chick, Ketaki Mategaonkar, Koushani the brand has collaborated with regional influencers to widen the reach. These influencers shared their finicky experiences on how no application of creams helped in the pain and problems in their daily lives until their hands got on AcneStar Face wash.
Teenagers face the problem of acne the most, though age doesn’t matter for acne. Acnes lower self-confidence and has severe effects on mindset. AcneStar face wash fights acne and pimples with the goodness of calendula chamomile, aloe vera, glycolic acid, salicylic acid and extracts of basil to give you clear skin, free from acne. Acting as moisturizer are Milii capsules contained in it.
The brand has decided to take the route of influencer marketing to generate awareness around the product and highlight its benefits and connect with people with real-life problems. AcneStar aims to stay true towards the message and be authentic. Given the engagement and audience presence on digital platforms, the brand has decided to focus on it.
The company’s core strategy, this year is to reach out to the customers looking for anti-acne products. The brand will primarily use digital media, for effective media, to build organic reach around the product. The company takes the route of television in the later phase for a wider reach and has plans to leverage 360* marketing.
Joy Chatterjee, General Manager Sales & Marketing, Mankind Pharma said, “We have seen a good jump in the sales figures for AcneStar Face wash, and this has pushed us to serve the market and establish ourselves as a crucial brand among millennials. There is a gap in the market for Acne products, and we are here to fill that space with our product and win customers’ hearts. Our products are known for their quality standards, and we will keep investing to serve the customers.
He also added, “AcneStar Face wash is a new brand in the market and we have received a huge response from people. This year our focus is to build the target audience, and reach out to the different markets and for this we have developed new strategies which will be rolled out in a graded manner. Our objective is to interact and build a loyal customer base at the same time strengthen our digital presence”.
AcneStar has witnessed a positive response and a boost in the demand for the face wash, amidst pandemic. To garner a larger pie of the market share this made the brand focus on the product and invest in the marketing channels for promotion.
Mankind Pharma entered into the OTC Skincare Segment by launching AcneStar range of products and it is one of the leading Pharmaceutical companies in India. The brand decided to expand the product portfolio after receiving a positive response from the market. Now to build a newer set of customers it has launched AcneStar Face wash to penetrate the market.