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ALTBalaji associates with The Art of Living Foundation

MediaInfoline April 29, 2020
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With the world going through a crisis one could never have imagined, a ray of hope is all that is required to keep oneself sailing. In their endeavour to make these tough times slightly easier for millions of people around, ALTBalaji, presents to its subscribers a motivational heart to heart conversation series in association with The Art of Living Foundation. The series is a collaborative effort by The Art of Living Foundation and #ChangeWithin, the social interface of creative artists from the film fraternity. The maiden episode will be available on the OTT platform starting this Wednesday, April 29and all the episodes are free to watch.

The 10-episode talk series titled ‘Heart to Heart with Sri Sri’, featuring the spiritual guru Sri Sri Ravi Shankar, aims to reinstall positivity, recharge people trapped in their homes with his wit, wisdom and life-transforming techniques and meditation. The inaugural episode shall get off to a flier as it shall feature none other than filmmaker Karan Johar as the show’s very first host. The enlightening chat show #HeartToHeart shall see the most-loved director in a riveting conversation with the Global Humanitarian and Spiritual Leader. The 40-minute series will feature different hosts go live every alternative day in conversation with the spiritual leader.

Speaking about this unique concept, Ekta Kapoor, Joint MD, Balaji Telefilms said, “We stand for what we believe in and currently as a responsible brand in the industry our main focus is to do our bit to make the situation slightly easier for people all around. With everyone locked down in their homes, constantly praying for the situation to get better, these conversations will surely lift their spirits and motivate them to a great extent. We are proud to be partnering with The Art of Living Foundation to bring this novel concept to the digital screen while ensuring once again that we all will emerge as winners from this situation together.”

“The show aims to reach out to more than 100 million people as audience in over 140 countries to uplift the spirit of humankind. The series will have 10 episodes with 10 different credible hosts from the film fraternity to interact on a range of topics right from Life, Relationships, Inclusiveness, Belonging, Family, Love, Success, Health and Mental Well Being, Stress, Loss, Spirituality, hope and courage in the difficult times to the anxious moments during the ongoing pandemic”, confirmed Mr. Mahaveer Jain who conceptualised this show.

Gurudev Sri Sri Ravi Shankar will be giving his reflections on all kinds of questions concerning life that are being faced by people. The show intends to spread positivity, optimism, hope, peace, and love during such testing times. Despite the topics on the show being extremely personal, philosophical and deep, one shall witness Sri Sri Ravi Shankar in his candid and witty best as he engages in a heart-to-heart conversation with the guests on the show.

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