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Fujifilm launches “NEVER STOP” series in India on various platforms

Shreoshree Chakrabarty February 22, 2021
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The globally proclaimed “NEVER STOP” series of Fujifilm India Pvt ltd. has recently been unveiled in India. The new film of the leader in the development and application of imaging and information innovations in healthcare technologies, Fujifilm, is titled ‘Never Stop Innovating for a Healthier World’ and it highlights how life-changing technologies enable people to move beyond their health challenges to pursue all that inspires them.

The thought on ‘preventive healthcare with a mantra of Innovating for a healthier world’ has been beautifully articulated in the campaign. Innovative new medical technologies from Fujifilm India can help empower people, while serious diseases may seem to limit an individual’s capabilities and begin to define them. The people can be empowered with the high-functioning imaging solutions and knowledge they need to lead a longer life.

Storyboard: Through the concept of ‘Never Stop’, the new digital film reflects, the values and ethos of the brand. It begins with a doctor giving hope to an Indian family as they smile outside their house. The keystone of this film remains the doctor-patient relationship, for years. The timely and accurate diagnosis of the disease for patients and their loved ones by the doctors has been highlighted in the story with a couple of people across the age group of 10 to 60 years showing gratitude to doctors. Through the high-technology healthcare equipment and Imaging solutions, the doctors have been diagnosing the patients. The film moves ahead with a doctor in the city having a live chat with a young girl in a remote village consulting him online and sharing diagnostic reports with the help of Fujifilm technology. Fujifilm India with their medical Imaging solutions and technologies, Never Stops innovating for a healthier world and that is what the video ends with- a content doctor and encapsulating the innovations.

Commenting on the campaign, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. Said, Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the ‘Never Stop’ spirit of people and inspiring them to learn the possibilities that good care can bring. We are aiming at shaping the future of healthcare in India with our leading technologies, equipment’s and solutions. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to lead healthier and better lives.”

Additionally, Mr. Tribhuwan Joshi, Lead, Brand Communication, PR & CSR Fujifilm India stated, “As part of our global campaign, we are thrilled to strengthen our commitment to ‘Never Stop’ believing, innovating, changing and challenging for a healthier world. We are following a 360-degree approach and the campaign will be promoted across all print and digital mediums like metro stations, airports and hospitals. With this campaign, we aim to offer solutions to the consumers for a safer and healthier tomorrow.” 

Cheil India collaborated to create and conceptualise the digital film and it will be premiered across key digital media platforms and leading OTT platform-Zee5.

Jaibeer Ahmad, Sr. Vice President of Cheil India adds, “In line with Fujifilm’s global series – Never Stop, we are happy to associate with them for driving the movement of a healthier world. The campaign showcases Fujifilm’s unwavering commitment of introducing innovative healthcare products and services to the Indian market. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand”.

Catch the exclusive preview of the film here.

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