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GSK Pharma and Public app brings pediatric vaccine awareness campaign

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GlaxoSmithKline Pharma brings “Health ka Passport”, a massive public interest campaign on Public App across all major Indian languages, in a bid to increase awareness around the importance of pediatric vaccination. To ensure that children are not susceptible to preventable diseases, the ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records. With an impressive industry best CTR rate of 1.14%, the campaign generated over 78 lakh views.

Speaking about the campaign on behalf of GSK, Mayank Khaneja (Associate Director – Publicis Groupe) said, “Every year lakhs of children in India suffer from diseases which can be prevented through timely vaccination. To create awareness around vaccines, GSK – a leading pharmaceutical company, took the initiative to provide vital information on the importance of timely vaccinations and given the language diversity in India, we needed a credible platform that can spread this message in the deepest pockets of the country and therefore Public App was one of the most apt choice for us.”

Busting myths regarding vaccinations, under the “Health Ka Passport” campaign, users could view and download a series of informative cards outlining the vaccination schedule from birth to eighteen years of age. For further information, users can also get a clickable link directing them to www.gskprotect.in.

Commenting on the campaign, Harshil Dhingra, Chief Business Officer, Public App said, “Health Ka Passport was our pilot campaign on Public App and we thank GSK Pharma for reposing their trust in us to reach the right audience and spread the critical message of pediatric vaccination. We are committed to providing verified, informative content and this campaign helped us deliver exactly that to our users.”

With 50 million+ active users, Public App is India’s largest location-based social network. It targets to become the one-stop solution for all their local needs and connect the local communities of Bharat. To connect with communities and disseminate verified and trustworthy video content, political leaders, government authorities, media houses, and citizen journalists use the app. Whereas local businesses use the platform to reach out to the local consumers. Including video interstitials, the app has recently started monetization through innovative, non-intrusive and mobile-friendly full-screen display ad formats. Along with a brand-safe environment, the Public app guarantees an industry best engagement and 1%+ CTR and reliable brand affinity uplift metrics to advertisers through its innovative ad formats. To ensure that user experience is not compromised, it is investing in cutting edge ad tech solutions powered by an AI-based ad engine that will enable personalization based on user interest and low latency.

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