Category: Interview

Indian fantasy gaming industry has capacity to contribute 11,000 crore in taxes- Sunil

“Indian fantasy gaming industry has capacity to contribute INR 11,000 crore in taxes to government exchequer”: Sunil Yadav, CEO, PlayerzPot

One of India’s leading fantasy gaming platforms, PlayerzPot has recently released its IPL 2022 campaign, #CricketKaBhoot. The campaign is said to have garnered a...

We are the first ones to do a pilot campaign on audio which delivered conversion- Dimpy Yadav, General Manager, Xaxis India

“We are the first ones to do a pilot campaign on audio which delivered conversions as an impact of making the ads conversational”: Dimpy Yadav, General Manager, Xaxis India

With its recent launch of a programmatic creative services solution, Xaxis Creative Studios (XCS), in India, Xaxis aims to help its clients capture the full power of...

"In 2023, we have plans to bring out our first product developed for the Indian marketplace exclusively": Lucas Johnson, Associate Vice President, Zippo Global Marketing

“In 2023, we have plans to bring out our first product developed for the Indian marketplace exclusively”: Lucas Johnson, Associate Vice President, Zippo Global Marketing

Zippo Manufacturing Company marked its re-entry in 2021. The brand goes live with its first landmark brand campaign in India – Live with Confidence. The campaign...

"Nua decided to create a brand story based on real conversations and solving period problems": Nameeta Saigal, Head Of Marketing, Nua

“Nua decided to create a brand story based on real conversations and solving real period problems”: Nameeta Saigal, Head Of Marketing, Nua

The femtech brand, Nua has collaborated with Hockey Maharashtra. Further to this association, the brand is keenly expanding the safe space for girls to talk freely about...

"Our core motto is- whatever we do, it should impact a certain level of change in the mind space of people": Ameer Ismail, President, Lintas Live

“Our core motto is- whatever we do, it should impact a certain level of change in the mind space of people”: Ameer Ismail, President, Lintas Live

Lintas Live was born with a view to being the digital-first creative agency. As the brand completes its 1.5 years as a renewed entity, it underlines the core motto to...

"Our strategy is to personify the brand with our upbeat social media content": Priyanka Priyadarshini, Business Head, Navyasa by Liva

“Our strategy is to personify the brand with our upbeat social media content”: Priyanka Priyadarshini, Business Head, Navyasa by Liva

Navyasa by Liva from the house of Aditya Birla is giving conscious fashion a facelift by introducing structured silhouettes, riotous prints, and serotonin-boosting...

"Creative people are the backbone and crux of the business": Amit Wadhwa, CEO, and Ajay Gahlaut, Group CCO, Dentsu Creative India

“Creative people are the backbone and crux of business”: Amit Wadhwa, CEO, and Ajay Gahlaut, Group CCO, Dentsu Creative India

With the launch of Dentsu Creative, the mammoth is taking a leap to become the one-stop for all brand needs. Calling it a ‘Modern Creative’ agency, the...

"I want to write enjoyable business books": Nistha Tripathi- Author, Unstartup

“I want to write enjoyable business books”: Nistha Tripathi- Author, Unstartup

A computer scientist and now a career coach, Nistha Tripathi has come a long way in working and guiding students who aspire to study abroad. While she was doing her MBA...

"India is one of the most sleep-deprived countries in the world": Arha Padman- Head of Brand Marketing, Sleepyhead

“India is one of the most sleep-deprived countries in the world”: Arha Padman- Head of Brand Marketing, Sleepyhead

Sleepyhead is a D2c lifestyle home décor brand made for the digital native Indian millennial & Gen Z headquartered in Bengaluru. Launched in 2017 with the unique...

"Rehearsing and prepping for varied roles has helped me build an ‘always ready’ mindset": Salil Acharya - RJ at Radio City

“Rehearsing and prepping for varied roles has helped me build an ‘always ready’ mindset”: Salil Acharya – RJ at Radio City

Donning multiple hats, from RJ to VJ then to Television host and an actor, it’s not an exaggeration to call Salil Acharya a Jack of all Trades. Salil has been...