Category: Interview
“Before Zee Biskope, I don’t think there had been so many recognitions for the Bhojpuri category”: Amarpreet Singh Saini, Chief Channel Officer, ZEE Bhojpuri Cluster
ZEE Biskope, the leading Bhojpuri entertainment channel by Zee Entertainment Enterprise Ltd., has garnered immense appreciation for its marquee marketing campaigns. It...
“Our plan is to build a great regional space for which we are primarily headed”: Samir Gupta, Chief Business Officer at Bzinga
An unconventional inverse-auction platform in the e-commerce space, Bzinga enables users to get products using their skills. The platform seeks to replace the joy of...
“The biggest challenge is to reach out to the right set of people who can understand the affordability and savings of e-cycles”: Rachit Gupta, Chief Marketing Officer, Hero Lectro
The Indian e-cycle market is growing at a CAGR of 55% as per the forecast period of 2021-2026. Today, people opt for e-cycles for their office commute and to...
“Our products, like Smart Money, empower investors across India, especially in tier 2, 3 cities”: Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd
With its latest campaign, #SmartRepublic, Angel One once again targeted people with more innovative moves and investing solutions. The brand has also achieved a one plus...
“Relatively high share in the primetime slot encourages us to put our best foot forward”: Manish Singhal, Managing Director at Enterr10 TV
According to the BARC data, Dangal TV remains in the number 1 position. The channel emerged as the clear leader in the primetime slot (1900-2200 hrs) with 233 million...
“We want to give equal opportunities to the creators, irrespective of their position in the market”: Ankit Agarwal, CEO & Founder, Do Your Thng
With a heart on ‘democratizing influence’, Do Your Thng (DYT) is constantly trying to automate the technology perspective so that more local people could...
“We concentrate two-third on digital media and one-third on-ground advertisements”: Minal Somany, Brand custodian, Somany Ceramics
One of the leading players in the ceramic industry in India, Somany Ceramics, has just celebrated its 50th anniversary. The brand has also announced its association with...
“Indian fantasy gaming industry has capacity to contribute INR 11,000 crore in taxes to government exchequer”: Sunil Yadav, CEO, PlayerzPot
One of India’s leading fantasy gaming platforms, PlayerzPot has recently released its IPL 2022 campaign, #CricketKaBhoot. The campaign is said to have garnered a...
“We are the first ones to do a pilot campaign on audio which delivered conversions as an impact of making the ads conversational”: Dimpy Yadav, General Manager, Xaxis India
With its recent launch of a programmatic creative services solution, Xaxis Creative Studios (XCS), in India, Xaxis aims to help its clients capture the full power of...
“In 2023, we have plans to bring out our first product developed for the Indian marketplace exclusively”: Lucas Johnson, Associate Vice President, Zippo Global Marketing
Zippo Manufacturing Company marked its re-entry in 2021. The brand goes live with its first landmark brand campaign in India – Live with Confidence. The campaign...
