Category: Marcom Theory
The Importance of Setting Goals and Measuring Success in Influencer Marketing
Influencer marketing is one of the most effective ways of reaching and engaging with a target audience. With the rise of social media platforms, influencers have become...
Beyond Likes and Shares: Advanced Metrics for Measuring Influencer Campaigns
The rise of social media has resulted in the emergence of influencer marketing as a valuable tool for brands. With influencer marketing, brands can reach their target...
The Importance of A/B Testing in Email Marketing
Email marketing is one of the most effective ways to reach and engage with an audience. In fact, research shows that email marketing has a return on investment (ROI) of...
Designing Effective Email Templates for Maximum Impact
Email marketing is an essential tool for businesses and organizations to reach out to their target audience. However, crafting a compelling email that resonates with the...
Creating Visual Impact: Designing Effective Social Media Ads
Social media has become the go-to place for businesses to promote their products and services to a large audience. With over 3 billion active social media users, it’s...
Measuring the effectiveness of Influencer Marketing Campaigns using Attribution Modeling
In today’s digital era, influencer marketing is becoming an increasingly popular way for brands to reach their target audience. With the rise of social media...
Email Campaign Best Practices: How to Avoid Spam Filters and Boost Deliverability.
Email marketing continues to be one of the most effective ways to reach out to potential customers and grow your business. However, with the rise of spam filters,...
How to Use Social Listening Tools to Identify Influencers in Your Industry
In today’s digital world, social media has become an integral part of our lives. It has transformed the way we communicate, interact, and share information. For...
How to Use Segmentation to Target Specific Audiences in Email Campaigns
Email marketing is an effective way of reaching out to potential and existing customers. However, not all email campaigns are created equal. One of the most important...
Measuring the Success of Your Email Campaigns: Key Metrics to Track
Email marketing campaigns are a crucial component of any modern digital marketing strategy. However, creating and sending emails is just the beginning – identifying...
