Category: Marcom Theory

ROI in Influencer Marketing

Measuring ROI in Influencer Marketing: Strategies and Tools

Influencer marketing has become a powerful strategy for businesses to reach their target audience and increase brand awareness. According to a study by Linqia, 86% of...

Quality of an Influencer

Beyond the Numbers: How to Evaluate the Quality of an Influencer’s Audience

Influencer marketing has become one of the most popular forms of marketing in recent years. According to a study by Linqia, 86% of marketers used influencer marketing in...

Automated Email Campaigns

The Power of Automated Email Campaigns: How to Make the Most of Triggered Emails

Email marketing is an effective way to reach your target audience and promote your products or services. However, sending out mass emails can be time-consuming and...

Brand Voice in Your Email Campaigns

Creating a Consistent Brand Voice in Your Email Campaigns

Email campaigns are a great way to reach out to customers and keep them engaged with your brand. However, it’s important to remember that emails are a representation...

Twitter Advertising for Influencer Marketing

Twitter Advertising for Influencer Marketing: How to tap into the power of social media influencers

Twitter Advertising and Influencer Marketing are two powerful tools for businesses to increase their brand awareness and reach their target audience. By combining these...

Twitter Advertising for Brand Building

Twitter Advertising for Brand Building: How to increase brand awareness and loyalty

Social media has revolutionized the way brands approach marketing and advertising. Among the many platforms available, Twitter stands out as a powerful tool for building...

Twitter Advertising for App Promotion

Twitter Advertising for App Promotion: How to drive downloads and engagement

Mobile apps have become an integral part of our daily lives, with millions of people worldwide using them to accomplish a variety of tasks. However, with the vast number...

Twitter Advertising for lead generation

Twitter Advertising for lead generation: Best practices and case studies

Twitter is a powerful social media platform with over 330 million monthly active users worldwide, making it an ideal platform for businesses to reach a massive audience....

Twitter Advertising for events

Twitter Advertising for events: How to increase attendance and buzz

In today’s fast-paced digital world, social media has become an essential tool for event promotion and marketing. Among the various social media platforms, Twitter...

Twitter Advertising for B2B

Twitter Advertising for B2B: How to reach and engage with decision-makers

Social media has become an integral part of our daily lives, with Twitter being one of the most popular platforms for personal and professional use. For businesses,...