Category: Marcom Theory
Measuring ROI in Influencer Marketing: Strategies and Tools
Agni ChoudhryMar 23, 2023
Influencer marketing has become a powerful strategy for businesses to reach their target audience and increase brand awareness. According to a study by Linqia, 86% of...
Beyond the Numbers: How to Evaluate the Quality of an Influencer’s Audience
Agni ChoudhryMar 23, 2023
Influencer marketing has become one of the most popular forms of marketing in recent years. According to a study by Linqia, 86% of marketers used influencer marketing in...
The Power of Automated Email Campaigns: How to Make the Most of Triggered Emails
Agni ChoudhryMar 23, 2023
Email marketing is an effective way to reach your target audience and promote your products or services. However, sending out mass emails can be time-consuming and...
Creating a Consistent Brand Voice in Your Email Campaigns
Agni ChoudhryMar 23, 2023
Email campaigns are a great way to reach out to customers and keep them engaged with your brand. However, it’s important to remember that emails are a representation...
Twitter Advertising for Influencer Marketing: How to tap into the power of social media influencers
Choudhury RajeshwariMar 12, 2023
Twitter Advertising and Influencer Marketing are two powerful tools for businesses to increase their brand awareness and reach their target audience. By combining these...
Twitter Advertising for Brand Building: How to increase brand awareness and loyalty
Choudhury RajeshwariMar 12, 2023
Social media has revolutionized the way brands approach marketing and advertising. Among the many platforms available, Twitter stands out as a powerful tool for building...
Twitter Advertising for App Promotion: How to drive downloads and engagement
Choudhury RajeshwariMar 12, 2023
Mobile apps have become an integral part of our daily lives, with millions of people worldwide using them to accomplish a variety of tasks. However, with the vast number...
Twitter Advertising for lead generation: Best practices and case studies
Choudhury RajeshwariMar 12, 2023
Twitter is a powerful social media platform with over 330 million monthly active users worldwide, making it an ideal platform for businesses to reach a massive audience....
Twitter Advertising for events: How to increase attendance and buzz
Choudhury RajeshwariMar 12, 2023
In today’s fast-paced digital world, social media has become an essential tool for event promotion and marketing. Among the various social media platforms, Twitter...
Twitter Advertising for B2B: How to reach and engage with decision-makers
Choudhury RajeshwariMar 12, 2023
Social media has become an integral part of our daily lives, with Twitter being one of the most popular platforms for personal and professional use. For businesses,...