82.5 Communications assigns Anirban Mozumdar as Chief Strategy Officer, based in Mumbai and he replaces Rishabha Nayyar, who moves on from the agency to pursue his interest in academics.
With over 24 years of brand building and strategy experience, Anirban is an alumnus of MICA. He has experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. He has worked extensively across the B2C, B2B and D2C sectors over his career and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.
Prior to this, he was working with Chlorophyll brand consultancy where he was most recently serving as CEO.
On his appointment, Sumanto Chattopadhyay, Chairman & CCO, said, “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”
Kapil Arora, Co-Chairman and CEO, adds, “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”
On his move to 82.5 Communications, Anirban Mozumdar says,”It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit. I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”
82.5 Communications believes it is time for ingenious Indian ideas to take centre stage, which is why it has taken its name from the longitude of Indian Standard Time, 82.5 degrees east.