Apis India Ltd has recently roped in Sharad Vatss as National Head of Sales & Marketing where Sharad will be responsible for driving connected marketing and sales. Apis India has announced this key organizational change to generate more synergies in the business as the company plans to expand further.
An MBA in Marketing, Sharad has over 22 years of experience in Sales, strategy designing and marketing. His expertise lies in driving breakthrough growth for a business. In the past, Sharad Held senior leadership roles with brands of PepsiCo. His last assignment was of Vice President Sales, where he was responsible for driving sales and distribution for India operations of brands like Tropicana juices, Gatorade Sports drink, Lipton Ice tea and others with capacity of National sales Head.
Expressing gratitude on his appointment, Sharad Vatss says, “Apis India has created a name for itself in the FMCG industry through its amazing value proposition, a strong leadership team and extremely talented employees. I am thrilled to join the Apis team in a role that combines my background and experience solving complex problems related to sales and marketing and expanding client relationships. ”
Striking a balance between personal and professional growth, Sharad has also done a course in mountaineering from National Institute of Mountaineering, Uttarkashi, which still keeps him a curious traveller and daring trekker. He has been actively writing Blogs & Movie reviews and he loves cooking. Adding up to his creative interests, Sharad is also an amateur photographer and has got his photographs printed on various platforms.
APIS offers bulk packaging specifically for private label domestic and foreign brands for honey varieties in the Middle East, USA, Canada, and EU.
Leveraging its distribution strength and acquisition of plants, the brand forayed into 10 more food categories including- Dates, Pickles, Fruit Jams, Ginger Garlic Paste, Soya Chunks, Green Tea, Kesar, Apple Cider Vinegar and recently launched breakfast cereals Corn flakes & Choco flakes. More recently, the brand has partnered with confectionary major Arcor group of Argentina for exclusive distribution; marketing of its products in India including Toffees, Lollipops & Chocolates. Poised to be one of the preferred FMCG players in India, Apis is continuously adding new food categories to its kitty –affordable yet superior in value.