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Archana Roche declared as Httpool APAC Facebook Measurement Lead

Shreoshree Chakrabarty October 14, 2020
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Archana Roche, who is currently the Head of Brand Strategy and Marketing of Httpool is announced to take over a new role as Httpool’s Facebook Measurement Lead and Research for the APAC markets.

Committed to providing a first-rate service to Facebook’s existing and new clients, Httpool is Facebook’s Authorised Sales Partner in eleven selected markets across Europe and Asia.

“Facebook attribution is helping brands across the world to develop a complete picture of the customer journey, enabling them to make informed business decisions. The measurement team will help apply these global learnings for the benefit of our advertising partners in Bangladesh, Cambodia, Laos, and Myanmar,” said Sunny Nagpal, Co-founder, and Regional Managing Director, Httpool APAC.

“Archana has been prolific with her work on brand strategy for Httpool, leading the way for FMCG, EduTech, BFSI, and Tech brands to integrate our platforms into their campaigns. Some of her standout work has been on brands like Cadbury, Sunfeast, Asian Paints, upGrad, Cred, Nokia, Accenture, and this role is due recognition for her talent” added Nagpal.

Commenting on the new role, Archana Roche said, “Digital, now, more than ever, is at the front and center of every media campaign, and a key requirement is to quantify its impact in the marketing mix. Facebook measurement allows brands to assess the effectiveness and true value of their Facebook advertising. I look forward to working with agencies and advertisers in the region that will ensure efficient delivery and strategic directions to their measurement efforts.”

Httpool is an IMS corporate company and represents over 20 major media platforms such as LinkedIn, Warner Music,Facebook, Twitter,Outbrain, Spotify, Tik Tok, Brainly and snapchat. It empowers the clients with in the most effective and efficient ways that maximizes their ROIs. The company has headquarter in the United Kingdom and has offices in all the major countries of the world including, UAE, Norway, Denmark, Finland, Switzerland, India, Russia, Hungary, Greece, etc.

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