Ashish Karnad joins Hansa Research as the Executive Vice President


Hansa Research announces the appointment of Ashish Karnad as the Executive Vice President & Head, Media & Digital Business. Ashish worked across companies like Kantar India (both IMRB and Millward Brown) Nielsen Media, India prior to this.

Ashish Karnad is a media insight professional with nearly 25 years of media research experience. His key expertise lies in Media and ROI measurement. Some of his key achievements at Kantar have been launching India’s first Meter based TV measurement system (TAM), and then extending the same to Sri Lanka and Bangladesh, launching and managing TGI in India and Sri Lanka, launching the first Radio Audience Measurement (RAM) system in India, launching and managing India’s first Return Path Data services from DTH boxes. Besides the above, he has consulted clients on Return of Investments on Multimedia campaigns with a focus on Digital ROI

In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India. He also set up and managed India’s first Cinema Occupancy Measurement, was responsible for managing Nielsen’s indigenous Digital Smartphone Panel, set up and managed the Media Analytics and Advisory practice using TV currency (BARC) respondent level data.

Ashish is a man of ideas and has done some pioneering work in the Media Research space like Data Fusion, Content Testing for Television, Music testing, Efficacy of Product Placement, and Measurement of Outdoor and Word of Mouth media.

Undertaking engagements with clients across 77 countries, Hansa Research is the largest Indian consumer insights company. Hansa Research’s infrastructure is comparable to the best in the industry with research offices across India, Singapore and the USA. Engaging with clients across multiple sectors, with an array of packaged and customized offerings, Hansa Research focuses on innovation and value addition, to help clients make insightful decisions. Hansa Research has done some path-breaking works which have become industry standards in India e.g., Indian Readership Survey, Household Potential Index and Indian Outdoor Survey.


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