Atul Sinha Elevated As COO of CaratLane

Atul Sinha Elevated As COO of CaratLane

CaratLane- a Tanishq Partnership is proud to announce the appointment of Mr. Atul Sinha to the position of Chief Operating Officer (COO).

A distinguished alumnus of the prestigious Indian Institute of Management Ahmedabad, Mr. Atul Sinha joined CaratLane on June 1, 2015, after commencing his career at Hindustan Unilever Limited as part of the renowned Business Leadership Trainee program.

Adding to this Mr Avnish Anand, CEO said “As an experienced Sales and Marketing leader, he’s been integral to CaratLane’s leadership. He’s played a crucial role in the company’s growth and expansion over the past 8+ years, contributing to the transformation from 5 stores to an impressive 245 stores and a revenue increase from 140 Crores to 2100 Crores. I extend my heartfelt wishes for his success and all the best as he embarks on his new role.”

Mr. Sinha will assume responsibility for the P&L operations of CaratLane India, focusing on driving growth and efficiency.

About CaratLane:

CaratLane – a Tanishq Partnership, India’s first omni-channel jewellery brand, was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partnered with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 230+ brand stores across the country. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy.




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