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Bhavna Darira appointed as the Business Head of Do Your Thng

Madhushree Chakrabarty January 15, 2021
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Do Your Thng (DYT) has appointed Bhavna Darira as the company’s Business Head. Bhavna will bring her two decades of experience in brand positioning, marketing and sales to the company. Som of her earlier companies includes Reliance Communication, Ogilvy & Mather, and Aditya Birla Financial Services. 

Ankit Agarwal, Founder and CEO of Do Your Thng, said: “We are delighted to have Bhavna as the Business Head at DYT. She brings unmatched marketing prowess to the team. The length and breadth of her experience with brands ranging from Jimmy Choo to Lakme is humbling. Bhavna’s work across advertising, marketing and sales will strengthen strategic understanding and provide us an edge – a prerequisite for our next growth phase.”

As per a market survey, 46% FMCG companies are expected to be spending 31-50% of their marketing budget on the influencers. The newly appointed Business head of Do Your Thng, Bhavna Darira expects to capture the market and upgrade the company’s growth stage, by capitalising the opportunity.

“I am ecstatic to be joining the DYT team,” said Bhavna Darira. “I’ve worked with various brands in a vast sales and marketing sphere. As I move to my next phase, I aim to dip my toes into a new pool of possibilities which DYT offers. My constant endeavour is to build lasting experiences for brands and consumers, and there is no better path to it right now than creators.”

With 25 years of experience, Bhavna Darira comes from the global marketing background in financial services, Fast Moving Consumer Goods, luxury fashion retail, media, and telecom. Prior to joining as the Business Head of Do Your Thng, Bhavna was the National Category Head, Brand Promotion Vertical for Hindustan Times. Prior, she was also the Group Head for International Business of the National Daily. She has also served as the Vice President of Brand of Aditya Birla Financial Services and the General Manager of Marketing for Reliance Communication.

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