Britannia Industries Limited (BIL), India’s largest Bakery Foods Company, has announced the appointment of Amit Doshi as Chief Marketing Officer effective 17th January 2022. He takes over from Vinay Subramanyam who left the Company in December 2021.
Commenting on the appointment, Varun Berry, Managing Director, Britannia Industries said, “I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight. I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last 2 years, and wish him the very best in his endeavours.’’
With over 17 years of experience, Amit has expertise in brand marketing, sales, and customer development. In his previous assignment, he was Director, Marketing, Lenovo (India and South Asia). He has also worked with Perfetti Van Melle and Britannia in the past.
Amit Doshi has gained experience in Consumer (B2C), Enterprise, Small & Medium Business (SMB), and Tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.
Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 9000 Cr. Britannia is among the most trusted food brands and manufactures India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia is a brand which many generations of Indians have grown up with and our brands are cherished and loved in India and the world over. Britannia products are available across the country in close to 5 million retail outlets and reach over 50% of Indian homes.
The company’s Dairy business contributes close to 5 per cent of revenue and Britannia dairy products directly reach 100,000 outlets.