CMO Mr. Prabhakar Tiwari has been re-designated as Chief Growth Officer of the fourth-largest brokerage house of the nation, Angel Broking. Mr. Prabhakar Tiwari along with Marketing will also head Sales at Angel, in his new role. And with client acquisition, he will also be responsible for Sales Transformation.
Since 2019, Mr. Prabhakar Tiwari who is an IIM Bangalore alumnus has led Angel Broking’s marketing transformation. Along with a strong focus on performance marketing and technological integrations such as leveraging web and app analytics and AI/ML-based retargeting campaigns, he has played an instrumental role in expanding the brokerage house visibility through several award-winning campaigns. Some of the notable campaigns under his leadership include ‘Ek Nayi Shuruaat’, ‘#ShagunKeShares’, ‘#DontBeAChomu’ and ‘Aage Badhne Ka Smart Sauda’. Marico, CEAT and PayU are some of the consumer and digital companies that he has previously held key positions for.
Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking said, “I strongly believe that only high-tech interventions coupled with relevant KPIs must justify any business effort. It is precisely what we have done in marketing and achieved phenomenal results on the ground. Today, it is a moment of pride and resolves for me, as I’m being handed over additional responsibilities of sales and sales transformation. I look forward to leading the next phase of rapid growth towards market leadership.”
Mr. Vinay Agrawal, CEO, Angel Broking said, “Prabhakar is a strategic fit for this role as he is focused while devising and executing business plans. His data-driven approach has added considerable value to our ongoing efforts of growing the business. I am confident that Prabhakar will be pivotal in unlocking the next phase of growth at Angel Broking, especially as we eye the pole position.”
Speaking on the development, Mr.Dinesh Thakkar, CMD, Angel Broking said, “At Angel Broking, Prabhakar has built a distinct candidature with his attention to detail and a ‘never say never’ attitude. His working style is unique. He always keeps his team high-spirited and driven towards actionable goals. Still, we believe his true potential is yet to be tapped and are happy to announce his re-designation as Chief Growth Officer.”
While also receiving massive footfall of millennials from urban regions, Angel Broking is making rapid advances into tier II, tier III and beyond cities. Including Smart Money (education), SmartAPI (automated trading), International Investing in partnership with Vested and ARQ Prime (investment engine) alongside others, the company has recently launched several millennial-centric offerings. With third-party integrations, they have further extended the best of services to our customers.