Dentsu Creative India Appoints Surjo Dutt as CCO for West & South Regions

: "Image of Surjo Dutt, the newly appointed Chief Creative Officer for the West & South regions at Dentsu Creative India."


Dentsu Creative India has hired Surjo Dutt as Chief Creative Officer for the West & South regions, effective from September 1, 2023. Dutt brings 24 years of experience and a track record of success in leading creative teams and delivering impactful campaigns.


Our Analysis and Commentary

DENTSU CREATIVE India Continues to Shine with the Appointment of Surjo Dutt as CCO

The recent announcement of Surjo Dutt joining DENTSU CREATIVE India as the Chief Creative Officer for the West and South regions is an exhilarating development that further reinforces the agency’s commitment to excellence in the field of advertising and communication. With his extensive experience and impressive track record, Dutt brings a wealth of knowledge and creativity to the table, positioning himself as a valuable asset to the team.

Having worked on over 400 campaigns across a wide range of brands and categories, Surjo Dutt has undoubtedly demonstrated his exceptional talent and leadership skills. His tenure as the Chief Creative Officer at FCB India showcased his ability to drive the agency’s success story, solidifying his reputation as a creative force to be reckoned with. Furthermore, his contributions as the National Creative Director at Sapient Nitro and Vice President and Executive Creative Director at JWT only further validate his expertise and industry acumen.

Dutt’s appointment comes at a time when DENTSU CREATIVE India has been gaining significant recognition and accolades. Being honored as the ‘Agency of The Year’ at the esteemed Cannes Lions Festival of Creativity speaks volumes about the agency’s commitment to delivering exceptional results. The fact that they secured a Titanium award, three Grand Prix, and multiple Gold and Silver Lions further underscores their dedication to pushing creative boundaries and raising the bar for the industry.

As Surjo Dutt joins the team, it is evident that DENTSU CREATIVE India is doubling down on its commitment to fostering innovative thinking and strategic brand development. With his deep understanding of the contemporary media landscape and strategic contributions, Dutt is poised to lead the charge in creating transformative solutions that elevate brands and drive business growth. This aligns perfectly with the agency’s global vision and philosophy of ‘Modern Creativity.’

The synergy between Surjo Dutt and Amit Wadhwa, CEO of DENTSU CREATIVE India, is an additional factor that bodes well for the agency’s future success. Their previous collaboration speaks volumes about the working relationship they share, which undoubtedly contributes to a seamless partnership in pushing boundaries and leaving a lasting mark in the industry.

It is both exciting and inspiring to witness DENTSU CREATIVE India’s journey unfold, with Surjo Dutt joining the team as the Chief Creative Officer. This appointment showcases the agency’s dedication to attracting top talent and creating an environment where creativity can thrive. As Dutt himself expresses his gratitude and enthusiasm for this incredible opportunity, there is no doubt that he will play a vital role in the agency’s continued success.

With its recent accomplishments and notable client wins, DENTSU CREATIVE India’s position as a prominent player in the industry is solidified. As they continue to push the boundaries of creativity and deliver impactful campaigns across various categories, the appointment of Surjo Dutt further cements their position as a creative powerhouse. The future looks bright for DENTSU CREATIVE India, and this development sets the stage for even greater achievements in the years to come.


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DENTSU CREATIVE India has announced the appointment of Surjo Dutt as the CCO (Chief Creative Officer) for the West & South regions, effective from September 1, 2023.

As per the mandate, Surjo will spearhead creative excellence at DENTSU CREATIVE India, leading the charge in aligning with the agency’s global vision. Collaborating closely with the creative teams, he will develop transformative solutions that harness the power of Modern Creativity to elevate brands and fuel business growth.

Armed with 24 years of experience, Surjo has worked on over 400 campaigns across 70+ brands and 20+ categories, solidifying his position as one of the most accomplished and prolific creative leaders. As the former Chief Creative Officer at FCB India, he played a pivotal role in leading the agency’s success story in the country. Prior to that, Surjo led the establishment and growth of Sapient Nitro’s advertising business as the National Creative Director – North. He also made significant contributions as the Vice President and Executive Creative Director (ECD) at JWT.

Throughout his career, Surjo has worked with brands such as Pepsi, Frito Lay, Hero Motocorp, GSK, Google, Uber, Vistara, Dominos, Pernod Ricard, Nokia, Airtel, Nestle, and British Airways, to name a few. In addition to this, he has won numerous national and international awards.

In his new role, Surjo will report into Amit Wadhwa, CEO (Chief Executive Officer), DENTSU CREATIVE India.

Commenting on the appointment, Amit Wadhwa said, “I am delighted to welcome Surjo as our creative partner on this exciting journey at DENTSU CREATIVE India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands – a quality he has consistently demonstrated across every project he has been involved in. His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of ‘Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”

Surjo added, “Dentsu has established itself as a creative powerhouse in India, delivering impactful campaigns that have made a huge impact across various categories. The conglomerate’s work has garnered recognition not only within the industry but also at prestigious national and international award platforms. I am genuinely thrilled and deeply grateful for this incredible opportunity. I extend my gratitude to Amit and the dentsu team for acknowledging the value of my work and approach. I am looking forward to playing my part in this exciting new phase of DENTSU CREATIVE’s journey in India. The fact that I have previously worked with Amit and thoroughly enjoyed every moment of it is the icing on the cake for me.”

DENTSU CREATIVE India made a remarkable impact from its very inception, taking the world by storm when it was honoured as the ‘Agency of The Year’ at the prestigious Cannes Lions Festival of Creativity in 2022 – a historic first for India. Its achievements included securing a Titanium award, as well as three Grand Prix, two Gold Lions, and three Silver Lions. DENTSU CREATIVE India continues to achieve outstanding success, exemplified by its recent accomplishment of three Bronze Lions at the Cannes Lions Festival of Creativity. Alongside this recognition, the agency has also won notable brands as clients, further cementing its position as a prominent player in the industry.


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