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Dentsu India appoints Divya Karani as dentsu X CEO; promotes Kartik Iyer

Shreoshree Chakrabarty April 28, 2021
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Few key leadership changes in India have been announced by the global media and marketing communications conglomerate, dentsu International as part of its global organisational redesign. Joining as the network’s market leadership team’s Chief Operating Officer (COO), is Kartik Iyer, erstwhile president – Media Brands and Amplifi. He will be instrumental in driving the implementation of dentsu’s new business model within the country and will continue to report into Anand Bhadkamkar. Dentsu’s global transformation program will be assisted by Kartik to change how the network works and inculcate the culture of operational excellence with a focus on collaborating with leaders and client teams across businesses in the market. To ensure that the ongoing transformation program and the new business model is efficiently adopted and effectively addresses local business requirements, he will engage with regional teams, global teams, and all other network brands.

Divya Karani, CEO at dentsu X India has been appointed as the Chief Executive Officer (CEO) for Media, South Asia by the network. Media includes the agencies Posterscope, dentsu X, iProspect and Carat. Ensuring the alignment and relevance to the market, Divya in addition to this, will be responsible for driving the global Media strategy and delivery in South Asia. She will continue reporting to Anand Bhadkamkar.
Commenting on their latest roles, Anand said, “Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do. Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients.”

In addition to the roles of president, Posterscope Asia Pacific and MD, Posterscope India, Haresh Nayak will continue to serve as COO for dentsu Media in India and Rubeena Singh is now in charge of the freshly rebranded iProspect. For the record, the agency recently witnessed the merger of Vizeum and iProspect into one to bring together the former’s media strategy and planning, storytelling, and brand-building capabilities with the latter’s digital expertise, audience knowledge, and performance mindset. Anita Kotwani will continue to lead the Carat brand for India.

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