Discovery Communications India has appointed Senior Sales, Marketing & Business Management professional Hemant Arora as the Head of New Revenue Streams. Hemant joins Discovery from Times Network where he was the Business Head of Times Influence. During his stint at Times, he also led sales for network channels including Times Now, ET Now & Zoom at different points of time. Prior to this, Hemant has held sales leadership position in leading media organisations like Dainik Bhaskar & NDTV Media. Hemant will be based out of Mumbai and report to Megha Tata, Managing Director – South Asia, Discovery.
“We are evaluating each subset of our network strategy in light of the fast-evolving media landscape. The introduction of ‘Head of New Revenue Streams’ in our org structure is a manifestation of that thought process,” said, Megha Tata. “We are excited to have Hemant Arora lead the new revenue streams vertical. He will play a key role in conceptualizing and building new models to scale revenues from untapped opportunities while Head of Advertising Sales Vikram Tanna will concentrate his efforts in ensuring that ad-sales revenue stream of our core network continues to grow northward.”
Speaking on the occasion, Hemant Arora, said, “The new look aggressive Discovery excites me; the company played a key role in the formative years of my professional life and in this second innings, I look forward to capitalize on multiple opportunities in the horizon to create successful alternate revenue streams.”