DoubleVerify appoints James Cashmore as the SVP, Global Client and Agency Partnerships
Leading software platform for digital media measurement, data, and analytics, DoubleVerify appoints James Cashmore as Senior Vice President, Global Client, and Agency Partnerships. As a part of the appointment, Cashmore will be responsible for heading up a newly formed team, expressly focussing on addressing the holistic needs of top global agencies, consultancies, and brands. James will be reporting to Julie Eddleman, EVP, Chief Commercial Officer at DV and will be based out of London.
“James is the ideal choice to spearhead our new Global Client and Agency Partnerships team, under the leadership of DV’s new Chief Commercial Officer, Julie Eddleman,” said Mark Zagorski, CEO of DoubleVerify. “The purpose of this team is to set a deep, consultative approach for top-tier customers and prospects, and to ensure continuity and strategic leadership across global accounts. As Julie continues to take steps to evolve our commercial structure and strategy, James’s previous industry and leadership experience make him a well-suited addition. He is tasked with developing the infrastructure and processes essential for this team’s success, as we deliver a seamless experience throughout the customer lifecycle.”
James Cashmore holds an industry experience of 25 years. Prior to taking up this role, Cashmore was consulting with HUMAN (formerly White Ops). James has worked with Google for 15 years, and most recently he was Global Client Partner Director for APAC in Tokyo for 4 years. Earlier at Google, James was responsible for developing, hiring, and building the vertical sales teams. Later on, he also served as the Director of Media & Entertainment, developing Google’s advertising offerings for broadcast, gaming, gambling organizations, film, and music.
“I’m thrilled to join DV at such a pivotal point in its growth journey,” said Cashmore. “I look forward to applying my extensive industry experience to help strengthen our leadership position globally, as the company expands its commercial footprint and continues to deliver best-in-class solutions across the digital ecosystem.”