Hashtag Orange appoints P. Sridharan Iyer as Chief Strategy Officer

Hashtag Orange appoints P. Sridharan Iyer as Chief Strategy Officer

Leading Digital Communication agency Hashtag Orange has appointed P. Sridharan Iyer as Chief Strategy Officer. A brand strategist and communication powerhouse, Sridharan is a firm believer. He has been instrumental in creating immense brand wealth within a number of consumer categories for organizations.

Prior to joining Hashtag Orange, P. Sridharan Iyer’s last stint was with Publicis, where he worked as EVP and Head of office. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands.

P. Sridharan Iyer on joining Hashtag Orange, says, “I’m looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories”

On his onboarding, Mukesh Vij, Founder, Hashtag Orange says, “I am really excited to Welcome Sridhar into the Hashtag Orange Family. He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”

An MBA in marketing from IBMR, Pune, Sridhar has multiple agency experiences like Everest Advertising Private Ltd, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe.

About Hashtag Orange:

Hashtag Orange has carved a niche for itself amongst the top digital advertising agencies in India, with a superb mix of creativity and tech innovation. Hashtag is a Google Premier Partner and a Facebook Partner Managed Agency, and has proven expertise in Social media strategy/ content, paid media- FB/ Google, SEO, SEM, Influencer strategy, execution, and tech-based development of websites and applications.

The agency’s brand portfolio includes a fine mix of both B2C and B2B segment for several global and Indian brands like GLS, Wildcraft, Snickers, Starbucks, Vivo, Forest Essentials, Arata, Bharti AXA, Max Life, Carrier AC, Kama ko Ayurveda, OLX Cash my car, Nicobar, Toyota, The Moms Co, Kiehls India, HoneyWell and Kapiva to name a few.




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