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HERE appoints Gino Ferru as the SVP & EMEAR General Manager

Madhushree Chakrabarty February 24, 2021

The location data and technology platform, HERE Technologies announces the appointment of Gino Ferru as Senior Vice President (SVP) and EMEAR General Manager. Ferru will be replacing Fred Hessabi to take the post while Hessabi has been promoted to Chief Customer Officer.

In this new appointment, Gino Ferru will be responsible for developers, customers, and partners across industries. Gino is also expected to solve business problems by leveraging the power of location intelligence.

“I am very pleased to welcome Gino to our team leading the EMEAR region. Gino brings with him a wealth of Software- and Platform-as-a-Service sales expertise that he will use to enable customers to access advanced digital mapping technology and create innovative, location-driven applications,” said Fred Hessabi, HERE Chief Customer Officer.

Ferru joined HERE as the Area Vice President in 2019 from The Netherlands’ Salesforce team. In that role, he was focused on solution integrator and strategic accounts partners for Salesforce in many industries like Technology and Transportation & Logistics.

Before taking up the job role in Salesforce, Gino has also worked at and SAP. At, he achieved landmark wins with Royal Dutch Shell and Knauf Insulation, the international insulation manufacture. And in SAP, he took up various senior sales leadership roles including Regional Vice President for Strategic Customers in Northern Europe. In these positions, he was mainly responsible for 60 accounts all over Benelux, France, Nordics, and UKI.

Gino Ferru is an undergraduate from Tilburg University in Business Management and is an MBA from NIMBAS, Bradford – Graduate School of Management. After taking this post, Ferru will be based in Amsterdam.

HERE is a location data and technology platform, that moves businesses, people, and cities ahead by harnessing the power of location. The company empowers its customers to achieve even better results with its open platform. They help a city to manage its infrastructure, to optimize the assets of a business to guiding drivers to their destination safely.


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