iTV Network Appoints Pooja Gupta as VP – Brand & Content Marketing
iTV Network appoints Pooja Gupta as Vice President – Brand & Content Marketing. Pooja is a seasoned marketing professional with vast experience in electronic and print media. With a career spread over two decades, she has worked with established names in the media domain such as News Nation, News 24, NewsX, India TV, Business Standard and most recently at Zee Media Corporation Limited, as Head Marketing where she helmed the marketing functions and content strategy to build the brand awareness of all its national and regional channels.
Apart from traditional marketing, she holds a strong expertise in handling complete portfolio of marketing, branding, public relations, events and corporate communications. Her core competence lies in new product launches and content marketing.
Pooja is an iTV alumna, and elaborating on the vision that she aims to follow in her new role at iTV Network, she said, “The inherent value of content is realized in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence.”
Speaking on Pooja’s new role with iTV Network, Kartikeya Sharma, Founder and Promoter of iTV Network, said, “With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with Network’s growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company’s advertiser-customer.”
Pooja is a Post-graduate in Commerce and holds a diploma in management from YMCA, New Delhi.