Max India, a leading Indian multi-business conglomerate has announced the appointment of Jasrita Dhir as Deputy Director – Brand and Communications. She will be based at the Delhi-NCR office. In her new role, Jasrita will be responsible for leading strategic brand management, digital marketing, corporate communications & public relations function for Max India along with her current portfolio of heading Marketing & Communications at Antara Senior Living.
Jasrita comes with over 20 years of experience, having previously worked across functional roles in diverse sectors from healthcare to hospitality as well as media. Some of the names include Fortis Healthcare, Max Healthcare, The Oberoi, and NDTV. Lending a voice and scale to socially relevant causes in the healthcare sector, her work on Organ donation has received over 15 prestigious accolades including Effies India, Effies APAC Finalist, Cannes nominations and CSR Health Impact Award 2017. Healthcare Magazine profiled her as one of the six ‘Future Game-changers of Healthcare’ in 2014. She has also been nominated as a popular Digital Marketer in IAMAI & Moneycontrol’s Digital Marketer Award 2018.
Commenting on her appointment, Rajit Mehta, Managing Director, Max India says, “We are excited to on-board Jasrita as the strategic marketing and communications lead for Max India. As we embark on the group’s next phase of evolution, I am confident that Jasrita, with her vast experience and domain expertise, will contribute to our growth journey and enable us to take it to the next level. We look forward to her contribution in achieving greater aspirations in the senior care segment.”
Jasrita Dhir adds, “For me this is a homecoming of sorts. I started my marketing and communications career at Max Healthcare. My second innings here started at Antara Senior Living, a pioneer in the senior care space. Max Group is a progressive, values-driven, well-governed business house that has created immense value for its shareholders over the last three decades. I am looking forward to working with the remarkable leadership team and contribute to the growth and equity of the organization as a whole.”
Max India Limited (MIL) is now the holding company of Max Group’s Senior Care business Antara, an integrated service provider for all senior care needs. It operates across two lines of businesses – Assisted Care services, including Care Homes, Care at Home and MedCare, and independent residences for seniors. Max India has a high pedigree investors base, which includes names such as International Finance Corporation and New York Life.