Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Movement

Jaya Jamrani Becomes the New Vice President Marketing of Castrol India

MediaInfoline January 13, 2021
Share

Castrol India has got a new Vice President one who has more than a decade experience with the brand. 

In a major development,  Castrol India Limited, India’s leading automotive lubricants company, has announced the appointment of Jaya Jamrani as vice president – marketing effective from 1 January 2021 to lead Castrol’s marketing function for India.

Sandeep Sangwan, managing director, Castrol India, congratulated Jaya on her appointment, and said, “I am delighted to welcome Jaya as the vice president – marketing for the India business. Along with her strong knowledge of our business and proven ability to drive results, Jaya can be credited with some of our successful purpose-led marketing and influencer-advocacy campaigns in the recent past. I look forward to her contributions as we aim to strengthen our position as a leading lubricants brand in the Indian market and drive the Castrol brand to newer heights pivoting from products to integrated solutions.”

An Able Person Who Understands Consumer Needs

Jaya, an alumnus of IIM Lucknow, has spent over a decade across various verticals in Castrol both in India and globally, after a stint with Unilever. Her broad-based experience and understanding of changing consumer needs has helped her lead some iconic campaigns for Castrol like the Castrol CRB Truck Aasana and Castrol Super Mechanic, drive successful media and content partnerships including Castrol Activ Scooter Girl in the City and Castrol POWER1 Roadies as well as steer strategic associations like the Castrol-3M collaboration. 

Entrusted With Forging Strategic Partnerships

In her new role, Jaya will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.

Jaya Jamrani said, “I am humbled by this opportunity to lead marketing for the iconic 100-year young brand that is Castrol. The future promises to be just as exciting as we continue on our transformation agenda with the evolution of lubricants usage and shifts in attitudes towards mobility and convenience.”

 

 

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

three + five =