Jaymie Scotto & Associates Welcomes Daniel Highet as New Director of Content
Jaymie Scotto & Associates (JSA) announces the appointment of Daniel Highet to the company’s newly-created position of Director of Content. In this role, Daniel will work across account teams and client campaigns in the development of specialized strategic communications and multimedia content, including thought leadership articles, case studies, white papers, technical blogs, eBooks and video.
“It is with great pleasure that we welcome Daniel, our newest JSA team member, as Director of Content,” states Jaymie Scotto Cutaia, CEO and Founder of JSA. “Daniel has long distinguished himself as an original and thought-provoking contributor to the telecom and technology PR space, combining insightful brand strategy, singular creativity and rigorous research to deliver communications that elevate companies above the clamor of our competitive marketplace.”
Daniel brings more than 17 years of public relations, media production and marketing experience to the JSA team, including 11 years in the telecom and technology sectors. Prior to joining JSA, he was Director of Content at iMiller Public Relations (iMPR). Previously, he was principal of Firesign Media, a public relations and creative services provider serving businesses in technology, telecommunications and entertainment, among other industries. Prior to founding Firesign Media, he was Vice President of Business Development and Production at Tribe Pictures, which served Fortune 100 clients in financial services, healthcare and technology, in addition to government and education. Daniel returns to JSA as its new Director of Content, having launched his career in telecom and technology public relations and marketing with the company in 2007 as Senior Writer.
“The vision, core values and intelligence that JSA continues to demonstrate in its business, including an in-depth understanding of clients, customized services, and a commitment to developing next-generation communications technologies and new media outlets, resonates with my perspective of how best to serve telecom and technology companies,” comments Highet. “Moreover, it’s readily apparent that JSA’s executive leadership values its people, the company’s greatest asset, and supports their growth and success through a culture of inclusivity, positivity and two-way communication. So, it is with great pleasure that I rejoin the JSA team where I began my telecom and technology public relations career.”