Linu John is appointed as Client Lead, Platform HMCL
Platform HMCL, Publicis Media’s dedicated bespoke unit appoints Linu John as its Client Lead. Platform HMCL is built to serve the integrated media offerings for its client Hero MotoCorp. The unit is composed of a team that manages media planning and buying, along with providing dynamic content, analytics, data, activation, performance, and programmatic solutions.
Linu John holds 13 years of experience in the media industry and has served various renowned companies like Pepsi, Samsung, Google, Nissan, and Shell to name a few. Prior to joining Publicis Media, she has worked as GM Brand at OMD, as Client Lead at Maxus, as Group Head at Mediacom, as Group Head at Starcom and as a Manager at Mindshare in lead roles. As per the mandate, she will be responsible for driving the business and managing the entire team of the unit.
Speaking on Linu’s appointment, Jai Lala, CEO, Zenith India said, “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology, and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC, and digital transformation for HMCL.”
Linu John expressed her joy in joining Platform HMCL, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I join the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and drive high momentum for the business.”
Linu is a Bachelor of Science in Chemistry from Delhi University and also holds a post-graduate diploma degree from YMCA.