L’Oréal India Promotes Saloni Shah as Chief Digital & Marketing Officer

: Saloni Shah, Chief Digital & Marketing Officer of L'Oréal India.


L’Oréal India has appointed Saloni Shah as its Chief Digital & Marketing Officer, responsible for driving digital growth and enhancing the company’s digital capabilities.


Our Analysis and Commentary

L’Oréal India’s Appointment of Saloni Shah as Chief Digital & Marketing Officer Sets the Stage for Accelerated Growth

L’Oréal India’s recent appointment of Saloni Shah as the Chief Digital & Marketing Officer comes at a crucial time when the beauty industry is experiencing a rapid shift towards digitalization. With her extensive experience in the digital and media realm, Shah is well-positioned to spearhead L’Oréal India’s digital transformation journey and take the company to new heights.

Shah’s journey within L’Oréal has showcased her dedication, expertise, and ability to adapt to the evolving needs of the industry. Having initially joined as a Media Manager and then progressing to Digital & Marketing Manager for Garnier, Shah has consistently demonstrated her deep understanding of the beauty market and the role that digital plays in shaping consumer experiences.

As L’Oréal India’s Chief Digital & Marketing Officer, Shah will be responsible for harnessing the power of digital platforms to drive accelerated growth for the company’s brands. In an era where consumers demand immersive and personalized purchasing experiences, Shah’s focus on strengthening L’Oréal’s digital capabilities will prove instrumental in meeting these expectations.

What sets Shah apart is her holistic approach to digital marketing. By leading initiatives in areas such as O+O media, advocacy, audience design, and partnerships, she will undoubtedly elevate L’Oréal India’s digital marketing practices to industry-first standards. This forward-thinking approach aligns perfectly with L’Oréal’s goal to be the unparalleled beauty-tech company, offering cutting-edge innovation and technology to enhance consumer experiences.

India, being a significant market for L’Oréal Groupe, presents boundless opportunities for growth and innovation. Shah’s drive and focus on product innovation and consumer acquisition will undoubtedly position L’Oréal India as a leader in the beauty industry. Her appointment as Chief Digital & Marketing Officer sets the stage for a strong growth trajectory, where the CDMO team will continue delivering stellar O+O consumer experiences across all channels.

It’s important to acknowledge Gaurav Anand, Shah’s predecessor, and his contributions to L’Oréal India. Anand has provided a strong foundation for Shah to build upon, and his decision to pursue other career opportunities demonstrates the dynamic nature of the industry and the continuous search for fresh perspectives.

Overall, L’Oréal India’s decision to elevate Saloni Shah to the position of Chief Digital & Marketing Officer signals the company’s commitment to staying at the forefront of digital innovation. With Shah’s expertise and L’Oréal’s unwavering focus on delivering exceptional consumer experiences, there’s no doubt that this appointment will pave the way for a remarkable growth story in the Indian beauty market.


You may also like

Sunstone promotes Ankur Jain as its Co-founder
Lyxel&Flamingo promotes six homegrown leaders as Partners
Domino’s retains HiveMinds as its digital agency
eYantra acquires digital marketing agency Digital Ozone
Revv awards digital marketing mandate to FoxyMoron

Read the news here

L’Oréal India, recently announced the appointment of Saloni Shah as the Chief Digital & Marketing Officer (CDMO). In her new role, Saloni will be responsible for powering L’Oréal’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.
Saloni joined L’Oréal in December 2013 as Media Manager for Consumer Products Division (CPD) and was elevated to Digital & Marketing Manager for Garnier, where she spent 3 years before taking on the role of Head – Digital Marketing for CPD in 2021. In 2022, she moved to the CDMO team taking charge of leading the Media Services Centre of Excellence with a focus on 4 key areas O+O media, advocacy, audience design & partnerships for L’Oréal India.
Commenting on the appointment, Aseem Kaushik, Managing Director, L’Oréal India, said, “Consumer expectations have shifted dramatically as they count on immersive and unique purchasing experiences, with direct access to brands. As the world’s #1 beauty-tech company, we must fulfill this need with our cutting-edge innovations and technology. With Saloni’s holistic experience across digital & media and close to a decade-long association with L’Oréal, I’m confident that she is best placed to further accelerate our digital transformation journey in India.
Saloni Shah, Chief Digital & Marketing Officer, L’Oréal India, said, “India is the next big frontier for L’Oréal Groupe, with a steadfast focus on cutting-edge product innovation, consumer acquisition, and beauty tech. Today, the CDMO team delivers stellar O+O consumer experiences across all our channels and at the same time provides industry-first digital practices for higher business performance. I am excited to take on this responsibility and drive a strong growth story for L’Oréal India.”Saloni succeeds Gaurav Anand, who has moved on to pursue other career opportunities.

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 4 =