Appointment marks the beginning of the Group’s next phase of hyper scaling and commercialization across its global operations built over seventeen years of foundation building, creating one of the world’s first and currently the only integrated full-lifecycle digital ecosystems.
NewMedia Holding (NMH) today announced the appointment of Mahesh Sawlani as Senior Vice President, New Media Holding, and Chief Revenue Officer, OneDigital Entertainment (ODE).
Mahesh joins the Group as NMH enters a new phase of growth after more than 17 years of patient foundation building. In his dual role, he will lead the Group’s commercial strategy, strategic partnerships, revenue growth, and business expansion across its portfolio of 35+ brands and businesses, with clear mission to accelerate the commercialization of the ecosystem while the Group will continue its expansion through innovation, strategic acquisitions and new ventures globally.
Unlike many organisations that begin with commercialization and build capabilities over time, NMH spent its first seventeen years deliberately architecting the foundations required to scale sustainably. The Group believes this patient approach has resulted in what is currently the world’s first and only truly integrated full-lifecycle digital ecosystem—one that combines media, entertainment, creator economy, fan economy, artificial intelligence, blockchain, technology, commerce, communities, and consumer businesses into a connected operating model, woven together through proprietary technology, integrated systems, and intelligent digital infrastructure.
This approach has been made possible through deep backward and forward integration, proprietary technology, integrated systems, and a shared digital infrastructure that connects the Group’s businesses. Built organically over more than seventeen years as a profitable and bootstrapped organisation, without external institutional investment, the ecosystem has continued to evolve through disciplined execution, strategic partnerships, and selective acquisitions that strengthen the Group by adding new geographies, technologies, capabilities, users, and innovation.
While each business has been built to succeed independently, its greatest strength comes from leveraging the larger integrated ecosystem, where technology, infrastructure, knowledge, audiences, intellectual property, and capabilities work together to create stronger commercial outcomes. Whether a client requires a single service or a fully integrated end-to-end solution, the flexibility to engage selectively or across the broader ecosystem remains entirely driven by their objectives.
For creators, brands, enterprises, partners, and communities, this means access to an ecosystem capable of supporting every stage of the value chain. The Group combines expertise across the various ecosystems it manages- like Talent Ecosystem (creators, influencers, celebrities, sports stars, artists and public personalities), Content & Entertainment Ecosystem (films, web series, music, podcasts, publishing, branded content, production, studios, live experiences and IPs), Commerce Ecosystem (merchandising, fashion, consumer products, pharmacy, fuel delivery, fantasy commerce, social commerce, and digital-first businesses), Community Ecosystem (education, students, kids, women, fashion, food, music, comedy, travel, pets, gaming, esports, blockchain, Web3, space, and multiple interest-led communities), Technology & AI Ecosystem (proprietary AI, Generative AI, creator technologies, enterprise software, automation, integrated systems, analytics, and digital infrastructure), Blockchain & Web3 Ecosystem (the only gasless Layer 1 blockchain infrastructure, loyalty programs, fan economy platforms, tokenization, digital identity, banking, payments, wallets, and Web3 technologies). Allowing clients to engage with a specialist business for a specific requirement or leverage the collective strength of the wider ecosystem through a single strategic partner.
Mahesh’s appointment represents the beginning of this next chapter as the Group expands its leadership team, strengthens global partnerships, accelerate commercial operations, while continues investing in new businesses, technologies, and strategic acquisitions that further enhance the ecosystem.
Prior to joining NMH, Mahesh headed Big Bang Social, the influencer marketing and creator-focused division of Collective Artists Network, where he was responsible for scaling revenue, developing new business opportunities, integrating commercial and delivery functions, and leading overall P&L performance. Across a career spanning more than seventeen years, he has built extensive experience in media, digital, telecom, creator economy, intellectual property, business development, and technology-led commercial growth.
Shabir Momin, Founder, MD & CTO, NewMedia Holding, said, “Mahesh joins us at an important moment in NMH’s journey. We have been patiently building for years an integrated ecosystem across creators, content, technology, AI, blockchain, communities, commerce, entertainment, and monetization. The objective was never to build isolated businesses, but to create a full-lifecycle digital ecosystem where every part can strengthen the other and create greater value for brands, creators, enterprises, partners, and consumers.
Mahesh understands both the complexity and the opportunity of what we have built. He brings commercial depth, operational excellence, and the ability to commercialize interconnected businesses. I am excited to welcome him to the leadership team.”
Abhishek Joshi, Group CEO, NMH, said, “Over the years, we have built an extraordinary foundation across multiple industries, technologies, and markets. The opportunity before us is to unlock the full commercial potential of that foundation while continuing to strengthen and expand the ecosystem. Mahesh’s experience in scaling businesses, building commercial functions, and leading high-performance teams makes him an important addition to our leadership team as we accelerate this next phase.”
Mahesh Sawlani, Senior Vice President, NMH and Chief Revenue Officer, ODE, said, “After understanding what has been built and Shabir’s long-term vision and Abhishek’s strategy for the Group, it became clear that this is unlike anything else being built in the industry. NMH has patiently created a deeply integrated ecosystem where creators, communities, technology, commerce, intellectual property, and innovation work together in a way that is both unique and highly scalable. As the creator and fan economy evolves, sustainable growth will increasingly come from connecting content, creators, technology, communities, and commerce into enduring businesses. I am excited to help accelerate that journey by driving strategic revenue growth, building stronger partnerships, unlocking new monetization opportunities, and creating long-term value across the ecosystem.”
