Namit Prasad joins L&K Saatchi & Saatchi as Sr. Vice President – Planning
L&K Saatchi & Saatchi appointed Namit Prasad as its Sr. Vice President, Planning. Namit will be based out of Mumbai and will be reporting to Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi. He will be joining the company after he has set up a startup that is involved in building an enterprise development platform based on an original creativity algorithm.
Namit Prasad has over 14 years of industry experience and his last stint was as Strategy Head, Famous Innovations. He has also worked with various other renowned agencies in Planning, such as Publicis, Lowe Lintas, and Mudra. Naveen’s other professional experiences were with leading brands especially from Ahmedabad to Mumbai. Along the way, he worked with popular entrepreneurial and MNC brands Symphony, Nestle, Century Ply, Paras, Unilever, Park Avenue, Baggit, P&G, Zydus, SBI Digital Banking, and many more.
Welcoming Namit to the agency, Snehasis said, “Over time and managing various categories and roles, Namit possesses a rare combination of fluid and strategic acumen in seeking and owning solutions that impact business growth. He is a great fit in our team of explorer-strategists, missioned to find the sweet spot between consumer need gaps X technology X clients’ business growth. I am looking forward to working with him and adding fresh spark to the agency’s entrepreneurial DNA.”
On joining the agency and his mandate going forward, Namit shared: “As an enterprise builder myself, L&K Saatchi & Saatchi’s business focus – closely working with brands with an entrepreneurial mindset and contributing to growth beyond just communication – interested me hugely. Add to this Paritosh and Snehasis’s ambition and passion!”
Adding further he said, “With my kind of experience, I hope to bring in a bit of ‘Baniya Branding’ mentality, wherein all branding efforts are tightly aligned to business objectives. While of course ensuring creative flair and the inventive possibilities of integration.”