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Pine Labs appoints Tanya Naik as the Head of Omnichannel

Shreoshree Chakrabarty December 30, 2020

Tanya Naik joins the merchant commerce platform, Pine Labs as the Head of Omnichannel.

Nitish Asthana, President and COO, Pine Labs, said, “Tanya’s wealth of experience in banking, partnerships and pure-play fintech will play a critical role in the launch and expansion of our omnichannel business, as this is the way consumers and businesses will buy and sell in the future. At Pine Labs, our leadership in offline merchant space provides us a unique platform to expand our suite of services, particularly when Covid19 has provided a major fillip to consumers’ preferences to shop, discover and buy online and offline in equal measure.”

Tanya Naik, Head of Omnichannel, Pine Labs, said, “After spearheading the offline payments landscape for decades, Pine Labs is now poised for bigger wins in the world of omnichannel payments, services and Pay Later EMI. I am delighted to be a part of this journey and look forward to contributing to the company’s success.”

With more than a decade of experience in the banking and payments space, Tanya had been a part of the founding team of PayPal in India. Entrusted with the responsibility of ensuring seamless cross-trade payments across 100+ markets, she last served as the Director – Payments, India, and Cross Border Markets. And before this, she worked in transaction banking and handled corporate and institutional banking when she was with Citibank India as Vice President, India Solution Sales, Treasury and Trade Solutions. She has done MBA from XLRI Jamshedpur and is a graduate in Commerce from Sydenham College of Commerce & Economics, Mumbai.

With over 4,50,000 merchant touchpoints, Pine Labs today serves more than 1,50,000 merchants in 3,700 cities.  Including enterprise automation solutions such as inventory management and customer relationship management, the company’s unique cloud-based platform enables it to offer a wide range of payment acceptance and merchant commerce solutions. The company’s key investors include Temasek, Mastercard, Sofina, Sequoia India, Actis Capital and PayPal. Visit their website to know more.


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