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Ramsai Panchapakesan assigned as National Buying Head for Zenith India

Shreoshree Chakrabarty February 26, 2021

Ramsai Panchapakesan has been assigned for the role of National Buying Head by Zenith India. His responsibilities in the company will include pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale and clout in the local marketplace.

With over two decades of extensive experience, Ramsai has worked in the media buying, sales and planning vertical.  Ramsai was an Agency Trading Lead for m/SIX, before joining Zenith. At Mindshare, he has also operated as Principal Partner – The Exchange Lead (North & East).

He has worked with various clients in his past assignments and they include Berger, Muthoot Finance Group, DS Group, GSK, Burger King, PepsiCo, Valvoline, Motorola/Lenovo, LPU, Amex, Emami, Lufthansa, Apollo tyres, Samsung, YUM Restaurants, NIIT, Urban Clap, Yamaha Motors, Grofers, Dyson, Ford and Tata Steel to name a few.

Having worked for Viacom18 Network, Ramsai also comes with experience in Media Ad-Sales as National Head (ETV Bangla & ETV Oriya) and General Manager – Network Sales (North & East).

On Ramsai’s appointment, Jai Lala, COO Zenith India said, “We are continuously strengthening the media buying vertical at Zenith and with the on-boarding of Ramsai Panchapakesan we are confident of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organisation.”

Speaking on joining Zenith India as National Buying Head, Ramsai Panchapakesan said, “I am excited to be a part of Zenith and I look forward to the new role. With my core expertise and skillsets, I look onward to bring significant value to the company.”

Being an ROI agency, Zenith blends data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our client’s businesses. The services provided by Zenith comprise of communications & media planning, data analytics, content, performance marketing and value optimisation. And Including Nomad Foods, Electrolux, Lactalis, Essity, Nestlé, Kering, and RB etc., Zenith works with some of the world’s leading brands.


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