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Sanchita Roy takes over as Head of Strategy in Havas Media Group

Madhushree Chakrabarty April 22, 2021
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Sanchita Roy has been appointed as the Head of Strategy by Havas Media Group. This comes when the company is reorganizing and strengthening its team, in line with the Mx philosophy of clear emphasis on Product, People, Pitches and Passion. Sanchita has19 years of experience and previously managed the entire Mumbai operation as Head of West.

Sanchita will continue to report to Mohit Joshi, the CEO of the company, India. She will be responsible for driving the growth strategy for Havas Media Group India and leading strategic investments for its clients.

Sanchita has a huge experience in FMCG, Telecom, Tourism & Auto and has worked across key global businesses such as Unilever, J&J, Beiersdorf, SC Johnson, Reckitt, AB InBev, Nissan, Tourism Australia and Vodafone and domestic businesses such as Parle Agro and Berger Paints

In her previous role, she was heading the strategy function for Omnicom India across both agency brands, OMD & PHD. She was also responsible for rolling out PHD’s strategic planning process, Source, in India and has several thought-leadership articles to her name. Her previous stints also include Wavemaker and Mindshare. Sanchita has been a recipient of coveted industry awards namely, Media Abbys, CMO Asia, Emvies and Campaign Asia Account Person of the Year.  

Commenting on the re-organisation, Mohit Joshi, CEO, Havas Media Group India, said, “Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”

Commenting on her new role, Sanchita Roy, Head of Strategy, Havas Media Group India said, “The last one year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavour would be to understand these shifts and deliver Meaningful Media for our clients, using data, technology and content. I am excited about this opportunity and look forward to adding value and partnering Havas Media Group India in its new growth journey.”

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