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Sandeep Chhabria elected Creative Head, Events & Activation, Percept One

MediaInfoline September 1, 2016
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Sandeep Chhabria has been appointed as the Creative Head, Events & Activation of Percept One with effect from 16th August, 2016.

Sandeep is responsible for generating ideas across Percept One divisions namely, Percept Ice, Percept Activ and Percept Profile. Across IPs, content, sponsorship and digital and then, events and brand activation. He will create cutting-edge concepts & strategies maximising Percept One’s integrated capabilities, in order to help brands reinforce their leadership position & surpass their market ambitions.

Nupur Mahajan, Chief Executive Officer, Percept One, said, “Percept One’s core philosophy of form and fluidity makes every brand engagement corridor the hero. Form, or the central pillar, is not necessarily brand advertising it is equally experiential and brand activation. With this thought, is our integrated agency approach – our oneness – and it is then natural that we bolster the thinking talent across Percept One. Idea-led strategy and implentable ideas is Sandeep’s brief and given his track record, our clients stand to benefit.”

Sandeep brings wide-ranging experiences spanning a decade across Televised Content, Celebrity Management, Copywriting & Special Events. Having kicked – off his career an apprentice in content development at NDTV Media, he went onto achieve numerous credentials at reputed organizations such as Balaji Telefilms, Gitanjali Lifestyle, Carving Dreams Live & Seventy Event Media Group.

He was a core group member of several marquee projects such as Star Parivaar Awards, Star Plus Rishta Wahi Soch Nayi Rebranding Event Series, yooPune by Phillipe Starck India Launch, Vodafone McLaren Mercedes Speedfest with Lewis Hamilton & Jaguar F-Type India Launch Tour.

Speaking on his new role as Creative Head, Events & Activation, Percept One, Sandeep said, “Percept One provides for an outstanding platform with limitless brand building possibilities and I am honoured to be a part of this new chapter in Percept’s trajectory.  I look forward to building brands from end – to – end.”

Percept One delivers marketing solutions that transform brands and grow businesses. The company comprises a collaborative roster of best-in-class creative and strategic services that meet brand-building needs across all communication channels. Over 500 people across 16 markets collaborate as a single seamless entity to offer unparalleled synergy and a cross-pollination of ideas and services to ensure stronger client relationships and operational efficiency in deliveries to stakeholders. Percept One is a division of Percept Limited that has capitalised billings of INR 17.26 billion (FY’16) and is in a leadership position in the entertainment, media and communications domain with offices across the cities of Mumbai, Pune, New Delhi, Calcutta, Bangalore and Chennai.

Percept One comprises Percept/H: Founding unit and Percept’s flagship creative agency; IBD India: Integrated brand development agency; Percept Gulf: Brand consultancy; I-AM: Branding and experiential design; Allied Media: Media management; Percept Activ: Activation; Percept ICE: Events and MICE and Percept Profile: Full service PR agency.

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