Sanjeev Mehta appointed as the Business Head for IVM Podcasts
With a career spanning over two decades, Sanjeev Mehta has now joined India’s premier podcast network, IVM Podcasts as the Business Head. Having worked within media & leading radio brands like Red FM & Radio Mirchi, Mehta comes with vast sales experience.
His contribution to all his previous roles has been remarkable as witnessed by the exponential brand and revenue growth. He spearheaded advertising business for all the stations at Red FM as its National Head.
To create a sustainable and scalable model, the joined forces of Pratilipi and IVM Podcasts will work for the podcasting industry in India, as they recently announced. With an even larger and more diverse portfolio of podcasts across genres, IVM Podcasts will continue to create content under the Pratilipi banner.
Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi said, “Sanjeev has the business expertise we think is crucial to leading IVM podcasts into its next big phase. I’m certain that his focus on growth and his knowledge of the overall market will benefit us jointly and forge a strong path to our goals.”
Amit Doshi, Head, IVM Podcasts added, “Sanjeev is a great fit for us considering his expertise in the sales game and the wealth of experience that he comes with. We knew we needed a well-seasoned expert for the ambitions we have as a company and we’re glad to welcome him on board the team.”
Sanjeev commented, “While the podcast scene is still new, it’s a dynamic and interesting space for me to explore having worked in the audio ecosystem for such a long time. I look forward to working with the IVM and Pratilipi teams, both sound players in the market.”
To monetise the digital space and secure strategic partnerships, Sanjeev will lead the business growth for IVM Podcasts as the Business Head while working closely with the leadership team.