Micro-savings fintech platform, Siply, today announced the appointment of brand and marketing veteran Vijesh Vijayan as its Vice President – Brand Marketing. Vijesh will be responsible for creating category awareness, amplifying product salience, and expanding the business to tier II and tier III markets.
Armed with rich experience across media and marketing industries, Vijayan is an exceptional business leader, known for his unique creative vision and penchant for powerful storytelling. Having worked in the GCC and Indian markets, he has an astute understanding of diverse demographics. Prior to his appointment at Siply, Vijayan served as the Head of Brand Marketing at Sunpure.In a career spanning over 16 years, he has been associated with diverse brands such as MAX Retail Division, Standard Chartered, Housejoy.in, Jawad Business Group, UAE Exchange WLL and Arvind Lifestyle Brands.
Sousthav Chakrabarty CEO & Co-Founder SIPLY said, “We are delighted to welcome Vijesh Vijayan to Siply. As a micro-savings platform, Siply is at an inflexion point in its growth journey as India marches its way to becoming a $5 trillion economy. Our motto is to empower and help India’s growth while helping underserved masses save and invest – particularly those who don’t have the guidance and tools to build a financial footprint. With Vijesh leading our Brand Marketing efforts, we hope to build a powerful narrative and add more people to the formal economy. We look forward to exploring new horizons under Vijesh’s able leadership.”
Vijesh Vijayan, VP – Brand , said, “I am excited to join Siply at such a remarkable phase in its journey. Right now, the company is uniquely positioned to address the unmet financial needs of Indian customers who have traditionally been underserved. We have immense opportunity to drive truly meaningful transformation and create greater value for all stakeholders.”
Founded in 2020, SIPLY is a micro-saving platform that provides financial services to 40 crore underserved Indians through its app and website. The Bengaluru-based start-up currently has 6 million user base and growing Last year, as of now SIPLY has Facilitated 6 million users who have done a cumulative investment of over 260 Crore. SIPLY disbursed 100 + Crores of Loans disbursed across 1 lakh + Loans with Zero NPA. It also launched a gold savings scheme, thereby making gold investment accessible to all.