SkinQ, India’s first Made Safe Certified brand for people with skin of colour, has named Meera Iyer as the new CEO and Co-founder. With her extensive experience in FMCG and consumer internet businesses, Meera is poised to lead SkinQ’s growth phase.

Meera Iyer’s Appointment as CEO and Co-Founder of SkinQ Signals Growth and Success in the Indian Skincare Industry

The recent appointment of Meera Iyer as the new CEO and Co-founder of SkinQ is a clear indication of the brand’s ambition to lead the dermo cosmetic industry in India. With over 17 years of leadership experience across various domains, including FMCG and consumer internet businesses, Meera brings a wealth of knowledge and expertise to her new role. Her proven ability to drive business growth, as demonstrated in her previous positions at bigbasket and Medlife, makes her the perfect candidate to guide SkinQ through its next phase of expansion and profitability.

Dr. Chytra V Anand, the founder of SkinQ, expressed her delight at Meera’s appointment, highlighting her exceptional leadership abilities and deep understanding of the consumer internet market. Dr. Anand’s vision of providing effective skincare solutions specifically designed for people with skin of colour aligns perfectly with Meera’s commitment to addressing the gap in the market. With Meera’s strategic guidance, SkinQ is well-positioned to become a leader in the dermo cosmetic industry by offering expert-created formulations that cater to the needs of the target market.

SkinQ’s success since its inception in January 2022 is a testament to the brand’s commitment to quality and innovation. The brand has gained considerable recognition within the Indian dermo cosmetic industry, offering a range of products tailored to treat common Indian skin problems. The brand’s focus on addressing pigmentation, acne, and sensitive skin has resonated with consumers, garnering prestigious awards from renowned publications such as Vogue and Elle.

Under Meera’s leadership, SkinQ is poised to continue its upward trajectory and expand its market presence. With the brand’s emphasis on outstanding skin feel and its status as the only direct-to-consumer (D2C) brand in this space, SkinQ stands out as a unique player in the industry. By leveraging Meera’s expertise and insights, SkinQ can capitalize on the immense potential of the Indian skincare market, particularly for individuals with skin of colour.

Meera Iyer’s appointment as CEO and Co-founder of SkinQ marks a significant milestone in the brand’s journey towards becoming a trusted name in the skincare industry. With her extensive experience, strategic vision, and strong leadership skills, Meera is well-equipped to guide SkinQ towards achieving its goals and establishing itself as a frontrunner in the dermo cosmetic market. Consumers can expect innovative, dermatologist-formulated skincare solutions that cater to their specific needs, backed by the brand’s commitment to excellence and inclusivity.

Overall, Meera Iyer’s appointment brings a renewed sense of energy and excitement to SkinQ, signaling a bright future filled with growth, success, and a positive impact on individuals with skin of colour.

SkinQ Announces Appointment of Former CMO of bigbasket and Medlife, Meera Iyer, as CEO and Co-Founder

SkinQ, India’s first Made Safe Certified, Dermatologist formulated, active solutions brand for people with skin of colour, has announced the appointment of Meera Iyer as the new CEO and Co-founder. Meera has over 17 years of leadership experience across domains like FMCG, consumer internet businesses, and verticals like sales, brand, and marketing.

Prior to SkinQ, Meera served as the Business Unit Head for the RPSG Group (Dr Vaidya’s), where she steered the brand through a post-acquisition phase and readied it for relaunch. She also served as the CMO and Business Head (OTC & Private Label, Offline Stores) for Medlife, India’s leading online healthcare technology platform, where she played a pivotal role in doubling the business within two years.

Meera’s illustrious career includes a tenure as the CMO at bigbasket, during which she significantly expanded the Private Label business to 25 cities and achieved substantial topline growth. Furthermore, she spent nine years at Unilever, last as the Regional Brand Manager for Dove and Pears. With her vast experience and proven ability to drive business growth, Meera is well-equipped to guide SkinQ through its next growth phase and towards profitability.

Dr. Chytra V Anand, Founder of SkinQ, expressed her delight at the appointment, saying, “I am thrilled to welcome Meera Iyer as our new CEO and Co-founder. Her exceptional leadership abilities and deep understanding of the consumer internet market, particularly FMCG and personal care products, make her the perfect candidate to lead SkinQ’s growth phase. We both share a vision of providing holistic and effective skincare solutions specifically designed for people with skin of colour. Meera’s expertise will undoubtedly expedite SkinQ’s journey towards a leadership position in the dermo cosmetic industry.”

Adding further, Meera Iyer, CEO & Co-Founder of SkinQ said, “It’s a great honour for me to step into the role of CEO and Co-founder at SkinQ. Dr. Chytra V Anand’s trailblazing commitment to creating high-quality, dermatologist-formulated skincare solutions is truly inspiring. Recognising that ‘Skin of Colour’ represents over two-thirds of the world population, yet current products are often formulated for Caucasian skin, Korean skin presents a unique opportunity for us. I am excited to steer SkinQ in addressing this gap, offering expert-created formulations that are truly attuned to the needs of our target market”.

Since beginning its operations in January 2022, SkinQ has gained considerable recognition within the Indian dermo cosmetic industry, offering 14 products specifically for treating common Indian skin problems like Pigmentation, Acne & Sensitive skin. The brand has received numerous prestigious awards, including being named as one of the “Top 5 Sunscreens” by Vogue Beauty Festival and “Top 4 Sunscreens” by Elle Beauty Awards.

Founded by Dr Chytra Anand, who has deep domain knowledge and marked insight of Indian skin having worked with over 1,50,000 clients, SkinQ is akin to having a dermatologist in a bottle. Dr Anand is also the founder of Kosmoderma Clinics, is a technology committee member and expert at the International Skin of Colour society, and represents India at the World Congress of Anti-Ageing. With outstanding results in registered clinical trials and its emphasis on outstanding skin feel, SkinQ stands out as the only D2C brand in this space.