Starcom appoints Rachana Shah Monteiro as Senior Vice President

Prior to Starcom, Rachana Shah Monteiro worked with Mediacom

The Human Experience company, Starcom India has appointed Rachana Shah Monteiro as the West Head for India. As a part of the appointment, Rachana will be responsible for leading and strengthening client relationships and business growth for the West office.

With over two decades of experience in the media management ecosystem, Rachana worked on an integrated strategy for investment planning & buying. In her career. She has worked with a number of media firms, across holding companies and handled iconic brands such as Vicks, Gillette, Heinz, Vodafone and Diageo among others.

She led the AOR for P&G Indian Sub-Continent, in her last stint at Mediacom.

Niti Kumar, COO, Starcom India said. I am really excited to welcome Rachana into the Starcom family. She has a proven record in managing large businesses and teams and her expertise will help us drive more value for our diverse portfolio of clients. We have a fabulous team in Mumbai and I am confident that with Rachana at the helm they will strive toward greater heights.”

Rachana Shah Monteiro said, “I strongly believe that the entire media agency model is segueing towards the collaboration of specialisations, in driving omnichannel marketing for the client.  Starcom has a heterogeneous, very strong portfolio of clients and is known for bringing in compelling brand experiences through the use of data and technology. I look forward to delivering integrated value propositions that drive immense growth for clients and further strengthening Starcom’s culture of innovation and collaboration.”

Starcom is a world-renowned media communications agency, that harness the power of data, media, and technology to create experiences people love and actions brands need. Starcom employs more than 7,000 employees worldwide and partners with the world’s leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, Kraft Heinz, Novartis, P&G, Samsung, Visa and more.

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