SUGAR Cosmetics onboards former Nykaa CHRO Nirav Jagad as new Chief People Officer


SUGAR Cosmetics – one of the fastest-growing premium beauty brands in India, appoints Nirav Jagad as Chief People Officer (CPO) to oversee all aspects of SUGAR’s talent and culture initiatives. In this role he will drive strategic and transformational results while working closely with the leadership of the company and its diverse cross-functional team across India. This would include overall people operations, employee wellbeing and culture building – with a tech-driven employee experience and talent value proposition.

On the back of a proven track record of over 19 years and in-depth understanding of the rapidly-changing needs of a fast-paced organization, Nirav will lead a people-first agenda to further drive employee empowerment, growth and retention, while remaining committed to SUGAR’s key business drivers and values.

Before joining SUGAR Cosmetics, Nirav was part of the leadership team that scaled Nykaa through back-to-back years of steep growth. With experience spanning various sectors like eCommerce, consulting, manufacturing and infrastructure, he brings on board his diverse expertise in talent management processes to attract, develop and retain high-quality talent. He counts distinguished companies like Randstad, Cerebrus Consultants, IL&FS and Nykaa as his previous experiences and has also been an advisor to assist early-stage startups with scaling.

Welcoming Nirav on board, Vineeta Singh, Co-founder, and CEO, SUGAR Cosmetics, said, “We are excited to have a seasoned professional like Nirav on board with us and this underwrites our commitment to making SUGAR one of the best places to build careers at. While the brand has emerged as a cult favourite among Gen Z and millennials, it is critical to constantly innovate and build an organizational culture that values independence, creativity and growth at the same time. With an extensive experience in talent acquisition and people operations, Nirav will work closely with the leadership to shape the overall organizational culture and talent pool in the company.”

On the appointment, Nirav Jagad, Chief People Officer, SUGAR Cosmetics, said, “During these exciting times, supporting SUGAR’s employees and prioritizing a strong, inclusive culture is more important than ever. I believe the company is at a unique inflection point as SUGAR has emerged as one of the top 3 makeup brands in India. The sheer love that the brand receives from its consumers is exciting and also a responsibility to continue doing this exciting work. I look forward to working closely with Vineeta Singh, Kaushik Mukherjee, the leadership team and our people team to help SUGAR seize this outsized opportunity and create sustained value for our workforce, consumers, partners and investors.”

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