Sushil Matey appointed as CEO of The Indian Society of Advertisers
Mr. Sushil Matey has been appointed as the CEO of the only national body for advertisers,the Indian Society of Advertisers (ISA). The ISA has been the working as the strong voice of the advertisers from the last 68 years. The appointment is intended to become future ready with the fast changing COVID-19 world, where digitalization is taking over almost all the industries.
Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, who was recently elected Chairman of the ISA, said, “As we transition rapidly into the new normal it is imperative for us to create a stronger value proposition for the industry as a whole. Our primary goal is to make the ISA future-ready so we can prove adequate support to our members and the fraternity. I am pleased to welcome on board Mr. Sushil Matey who will play an instrumental role in realising our vision and accelerating the pace of change. We also look forward to working closely with the WFA and creating a global benchmark in the industry.”
Mr. Sushil Matey, CEO of the ISA, added, “I’m honoured to have been entrusted with this position and look forward to working closely with all stakeholders and partners. The world around us is evolving rapidly on mutiple fronts and it is vital for us to stay ahead of the change so we can provide support and create value in the industry.”
Mr. Matey is an alumnus of IIMC and NIT. He has an experience of over three decades across B2B and B2C sectors. His has previously worked with companies like GE, Godrej, Schneider, Johnson, Masco Corp. (USA) and Livpure. In his last assignment, he served as CEO at Livpure Smart Homes and Director Marketing at Livpure.
ISA is the founding member of the World Federation of Advertisers and ASCI. ISA played a prominent role in the formation of BARC.