India’s fastest growing Hindi General Entertainment Channel, The Q appoints Pankaj Rai as the Head of Ad Sales for the North and East regions. Pankaj will be based out of The Q’s New Delhi office and will directly report to the CEO, Simran Hoon. As per the appointment, Pankaj will be responsible for driving the advertising sales for the channel in the respective regions.
Pankaj is a seasoned media professional and brings with him over 15 years of expansive industry experience. Before joining The Q, Pankaj was associated with Shaadi.com, Zee Network, and Mid-Day in various capacities. He has handled key accounts for linear TV channels including Zee Cinema, Zee TV, &TV among others. Pankaj has hands-on media sales experience across TV, Print, and Digital, where he has successfully contributed to top-level revenues. He also has a deep understanding of traditional and new media functioning thus giving The Q an added advantage.
Speaking on the appointment of Pankaj Rai, Simran Hoon, Chief Executive Officer, The Q says, “We are delighted to welcome Pankaj to The Q. This is one of our most-awaited and critical hires in Ad Sales for the North and East regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationships and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”
Talking about his new role at The Q as Head of Ad Sales for North & East Regions, Pankaj Rai says, “I am delighted and grateful for this opportunity with The Q. The Q brings to the market an exciting proposition unlike any other channel in the GEC space. The channel has also seen tremendous growth within a short span and continues to gain popularity among viewers and advertisers which by itself speaks volumes. I am excited on this new innings and look forward to working closely with Simran and the team entire team as we steer towards the next wave of growth.”