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Tilt Brand Solutions appoints Mandar Gore as Senior Director – Strategy

Madhushree Chakrabarty February 8, 2021

Tilt Brand Solutions, one of the leading Brand & Communication consultancy, appoints Mandar Gore as Senior Director – Strategy, in order to strengthen its strategy team. Mandar will be reporting to the Chief Strategy Officer of Tilt Brand Solutions, Paul Dueman.

Mandar Gore has more than 16 years of experience in brand consulting and advertising. He has earlier worked with Ogilvy, Sideways Consulting, ad FCB. Apart from these consulting and advertising firms, he has also worked with Mahindra & Mahindra, Bournvita, Amaron, Pidilite, Kamasutra, Castrol, and Fosters. He is also won various effectiveness laurels, both Indian and international, such as AME and Effies India/ APAC.

Paul said, “We are really excited to have Mandar lead and drive “Full-Brained Thinking” at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience in brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across Digital, Data, Social, Search, ORM, Brand building and Comms planning will all now be led by Mandar.”

Tilt Brand Solutions’ unique strategic approach, Full-Brained Thinking (FBT) blends in Right-Brained competence in Culture, Consumer and Category and Left-Brained expertise in Digital, Media and Data understanding, seamlessly.

Adds Mandar “I am thrilled to be part of, and further contribute to what the strategy team at Tilt is doing. I am a big believer in Tilt’s FBT framework, and what it can unlock for ambitious brands and businesses. This is exactly the kind of strategic rigor that every brand needs, to be able to win in today’s hyper-competitive and highly fragmented market place.”

Tilt Brand Solutions was launched in the year 2018 as a company offering ambitious brands and businesses, services in Consulting, Content Creation, Content production, and Communication. Tilt has partnered with various leading brands in the country, including Confira Labs, GoDaddy, Marico, Hindustan Unilever, Reckitt Benckiser, Microsoft, The World Bank, MX Player, Dream11, Fossil, Scripbox, Livspace, Viacom18, Google, Flipkart, Ace23, Revolt, Swiggy, RPG, UpGrad, GSK, etc.


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