United Colors of Benetton appoints Lars Nielsen as Chief Financial Officer

Lars Nielson, CFO, United Colors Benetton

United Colors of Benetton India has today announced the appointment of Lars Nielsen as Chief Financial Officer. In his new role, Lars will head the business and corporate finance vertical for Benetton India. His portfolio will range from financial operations, financial planning & analysis to strategic finance & business partners.

Lars comes with more than 19 years of experience in financial management, accounting, and strategic planning. In his last assignment as Finance Director (APAC) in KK Wind solutions with office in Bangalore, Lars was responsible for strategic planning and execution and ensured stable earnings across the company during the pandemic. He established KK Taiwan from the ground up during his tenure and generated a positive cashflow for the group. Prior to KK Wind Solutions, Lars was associated with 3M (North Europe and Nordic) wherein, he devised advanced commercialization programs, led change management, communicated financial performance and estimates, standardized business case review for senior management to understand the financial impact so that business is focused on delivering KPI’s. He has also worked with KPMG and Infosys during the initial years of his career.

Lars completed his Higher Commercial Examination programme in Denmark in 2004 and completed Higher Diploma (2004 – 2008) in financials and accounting. Lars will report to Mr. Ramprasad Sridharan, MD & CEO, Benetton India and would be based out of the Head Office in Gurgaon.

Commenting on the appointment, Ramprasad Sridharan, CEO, United Colors of Benetton India said, “Lars’s experience and strategic financial expertise makes him an invaluable asset in driving our next phase of growth. We eagerly anticipate his valuable contributions as we continue to innovate and revolutionize our business.”

On his appointment, Lars Nielsen, Chief Financial OfficerUnited Colors of Benetton India added, “Fashion is a new industry to me. However, I believe it’s also an advantage to bring an outsider’s perspective on the growth curve that Benetton is on in India. I’m looking forward to this journey with Benetton India to enable and accelerate their ambitions in the India market.”




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