Leading D2C Beauty and Wellness brand WOW Skin Science has announced the appointment of Vanda Ferrao as Chief Marketing Officer. In her new role, Vanda will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels. Vanda brings nearly two decades of brand building and marketing experience from her leadership roles at leading companies including Britannia, Fresh to Home, and Licious.
Vanda Ferrao, Chief Marketing Officer, WOW Skin Science, commented “I’ve been a consumer and an ardent admirer of WOW’s products and it’s a proud feeling to see a homegrown brand make waves both in India and in global markets. I am excited to be part of this amazing team and look forward to leading marketing as we execute our vision of becoming the leader in the beauty and wellness space”
Manish Chowdhary, Co-founder of WOW Skin Science, said, “We welcome Vanda to the WOW family. Her expertise and proven success in creating leading brands makes her the perfect partner to channel our business goals into a robust marketing strategy. We’re geared up for some really exciting new developments and with Vanda as part of our leadership team, WOW is sure to grow manifolds.”
About Body Cupid:
Body Cupid Pvt. Ltd is a personal care and wellness company that takes pride in crafting products made with natural and nourishing ingredients. The brand’s passion lies in delivering innovative products, keeping customers at the center of everything. The products are manufactured and packaged in a state-of-the-art facility set in the Himalayan valleys to preserve maximum potency and efficacy of natural ingredients. The company presently has three brands – WOW Skin Science, WOW Life Science and Body Cupid. The company has over 500 products across personal care & health supplement categories. Body Cupid Pvt Ltd actively promotes sustainable living through their green initiatives and continued conversations in bringing the community closer to nature and environment, pledging to ship 1 crore seeds to customers and together driving a green and clean future. Body Cupid Pvt Ltd is backed by leading Private Equity firm ChrysCapital and Singapore’s Sovereign Wealth Fund – GIC.